Content Developer: III
4 weeks ago
We're looking for an experienced content designer to be part of our Digital Product & Design team and will be responsible for defining and executing our overall content strategy to drive an intuitive and easy to use customer experience across our digital channels. The Senior Content Design Manager will partner with a cross-functional team and will effectively prioritize work to align the content strategy with the overall product vision and roadmap for the customer digital channels. This role will need to be able to operate within the SAFE agile framework and manage a backlog of work to support the product and customer experience for both internal and external users.
Essential Duties and Responsibilities:
The essential functions include, but are not limited to:
1. Define and execute an overall content strategy across our digital channels to create an intuitive, self service solution for our customers.
2. Partner with UI/UX designers, digital product and technology to build delightful user experiences, both internal and external, from the ground up and shape the product roadmap
3. Own and manage content types focused on products targeted on internal and external users. (ex; product content, UI/UX content, help text, customer notifications, support, etc…)
4. Define the tone of voice for the customer content to ensure we are communicating in a language that resonates with our customer base.
5. Create and advocate for approachable language that best communicates our mission and products externally.
6. Work with a cross-functional team to build or iterate on new features and products
7. Engage throughout the product development process to improve the overall experience and ensure consistency
8. Develop frameworks, guidelines, audits, and processes to help define, manage and improve product content across our digital channels.
9. Analyze user research and customer feedback to identify customer successes and frustrations to improve the product and customer experience.
10. Ensure high-quality content for our products in terms of simplicity, education, usability, and delightfulness
11. Responsible for understanding the market and farm credit's niche landscape in order to maintain competitiveness.
12. Excellent communication skills to articulate content design decisions and process.
Basic Qualifications
• Bachelors degree in business, communications or related field
• 8+ years experience helping people through understandable Content Design, Strategy and UX Writing.
• 4+ years of professional experience in copywriting and editing.
• Excellent English language skills, including knowledge of grammar and style.
• Ability to turn financial product and service's content into simple and engaging customer language.
• Ability to explain edits and creative concepts to cross-functional stakeholders.
• Proficient in content management tools (e.g. Drupal, WordPress, Wix)
• Proven ability to tackle complex subject matter
• Experience defining, tracking, and reporting on content metrics and an ability to communicate this efficiently to the team.
• Ability to adapt quickly and work independently in a fast-paced environment with shifting constraints.
• Experience collaborating with designers, product managers, engineers, and user experience researchers.
• Familiarity working with compliance and legal teams during the content development and approval process.
• A portfolio or selection of writing samples and past work to share.
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