Social Media Manager

1 month ago

New Haven, United States Yale University Full time

Essential Duties 1. Create, curate, publish, and manage content on Yale University's primary social media accounts, ensuring posts reflect the university's priorities. 2. Identify and produce original, social-first content for Yale's current channels and identify opportunities to adjust our channel mix in the future. 3. Maintain a social media editorial calendar in coordination with OPAC's other editorial calendars. 4. Monitor social media and other communications to identify and promptly address potential issues or concerns. 5. Continuously audit emerging trends, platform updates, and social media best practices to enhance strategy and performance. Required Education and Experience Bachelor's Degree and three years of relevant experience or an equivalent combination of education and experience. Background Check Requirements All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website. Position Focus: Yale University's Office of Public Affairs & Communications (OPAC) seeks an experienced and enterprising social media manager to join its editorial team. The social media manager will be crucial in vividly bringing Yale's people, mission, culture, and accomplishments to life through creative, timely, and tasteful social media posts. The manager will assist in developing and implementing effective strategies, analyzing digital performance metrics, managing online communities, and will generally advance the office's expanding commitment to multimedia presentation. The social media manager will work closely with writers, editors, photographer-videographers, and colleagues in media relations and other OPAC specialty units. Reporting to the chief communications officer for social media, the social media manager will also collaborate with communications colleagues university-wide, many of whom produce and manage social media content. The ideal candidate for this role is a champion of visual storytelling who can support OPAC's mission of informing and inspiring local and global audiences while stewarding Yale's reputation and voice. This role offers a hybrid schedule. Occasional after-hours and weekend work may be necessary. Preferred Education, Experience and Skills: Bachelor's Degree and three years of relevant professional experience in social media management, journalism, communications, marketing, or a related field, with specialized skill in developing dynamic content for social media platforms. Proficiency in use of TikTok. Familiarity with basic graphic design software. Experience with video production. Posting Disclaimer The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

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