Strategic Marketing Manager

4 weeks ago

San Francisco, United States The Fountain Group Full time
Job Description:
  • Pay is $65 - $75 per hour based on experience.
  • 7- month assignment with the potential to extend based on need and performance.
  • Fully Remote Role
  • To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, and operations, to develop integrated marketing strategies for our members.
  • The marketing team is focused on growing and retaining members by offering them a high value subscription that offers outsized value and access to the best of what we have to offer.
  • About the Role: As an Associate Manager on the Marketing Strategy team, you will use insights to develop consumer-first strategies that drive adoption and activation of our product offering.
  • You will focus on reaching new customers, identifying ways to convert them to a membership and ultimately becoming a paid subscriber.
  • Assess marketing opportunities across key adoption & activation initiatives, establishing the role of marketing and how we can best serve the business goal.
  • Collaborate on the development marketing strategies, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach.
  • Partner with Brand, Creative, Growth and Retention teams to execute the strategy with excellence across paid, owned, and earned channels.
  • Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams,
  • Implement best practice across growth initiatives including, but not limited to, growth sprints, seasonal occasions, tentpole campaigns, and more.
  • Work with Analytics, S&O, and channel teams to set the right goals and KPIs and set up reporting to track their progress.
  • Drive weekly cross-functional meetings and develop trackers to bring cross-functional team across all of the latest progress and updates.
  • Consolidate performance insights across functions and report out to cross-functional teams and senior leaders.
  • Stay current on marketing best practices, cultural trends, and competitive landscape.
Qualifications:
  • Bachelor's degree is preferred.
  • 3+ years of experience in a Marketing Manager role.
  • Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel.
  • The ability to connect with people, build relationships and influence with authority.
  • A strategic, business-mind; you find trends in the data and look to gather audience first insights A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways.
  • An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
  • A track record of driving and measuring business success through Marketing.

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