Paid Search Specialist

Join to apply for the Paid Search Specialist role at The Minnesota Star Tribune. The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 158?year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. Together, we are the heart and voice of the north. Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. Were seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our states most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you. The Star Tribune is seeking a Paid Search Specialist at our headquarters in Minneapolis MN to manage Search Engine Marketing (SEM) activities. Specific responsibilities will include performing campaign analysis, revenue/sales forecast reporting, managing paid search budgets, and supporting the sales team in ongoing efforts to maximize ROI, drive traffic and grow and retain customers. In this capacity, you will also work closely with Advertising Sales teams to share key campaign insights and ensure optimization efforts are executed in a timely and accurate manner. The ideal candidate is passionate about Search Engine Marketing and is easily adaptable to an ever?changing environment. Responsibilities Support current Search Engine Marketing and Local SEO campaigns through analysis and optimization. Manage campaign expenses by staying on budget, estimating monthly costs and reconciling discrepancies. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and Search Engine Marketing initiatives and campaigns. Optimize ad copy and extended assets for paid search marketing campaigns. Perform ongoing paid keyword discovery, expansion and optimization. Research and analyze competitor advertising links. Manage campaign billing reconciliation. Work with supervisor to define and maintain internal process implementations. Qualifications Minimum of one?year SEM experience and success managing PPC campaigns across different Search Platforms. Well?versed in performance marketing, conversion, and online customer acquisition. Experience with bid management tools, specifically Kenshoo. Strong analytical skills and experience generating SEM reports. Familiarity with A/B and multivariate experiments. Desired certifications include Bing Ads Certification, Google AdWords Certification, Google Analytics Certification or relevant coursework and education. Robust communication, interpersonal, and written skills are required. Compensation Range The hourly compensation range for this role is $26.58$32.55. Compensation for the role will depend on several factors, including a candidates qualifications, skills, competencies and experience and may fall outside of the range shown. Benefits Modern Downtown Office: Enjoy a state?of?the?art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio. Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance. Wellness & Work?Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days. Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement. Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts. Equal Opportunity Employer Even if you don't meet every single requirement for this role, we encourage you to apply. At The Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds. Benefits can be learned more at benefits.startribunecompany.com. #J-18808-Ljbffr