Senior Marketing Analyst

1 week ago

San Mateo, United States Sony Interactive Entertainment Full time

Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation. Sr. Marketing Analyst San Mateo, CA / Hybrid We are in search of a Senior Marketing Analyst who has a keen eye for detail and specializes in analyzing Customer Relationship Management (CRM) and Adobe's Customer Journey Analytics. The successful candidate will have a solid analytical background and a demonstrated ability to use data effectively in shaping customer-centered strategies. What you'll be doing: Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels. Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value. Use Adobe Customer Journey Analytics to track and analyze customer interactions across various platforms. Demonstrates the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives. Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis. Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals. Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights. Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates. Create comprehensive reports and dashboards to track marketing performance metrics. Stay abreast of industry trends and advancements in CRM and analytics technologies. What we're looking for: Bachelor's degree in Marketing, Business Analytics, or a related field. 5+ years of experience in marketing analytics, with a focus on CRM and Adobe analytics tools. 5+ years of advanced SQL required. Proficient in using data visualization tools (such as DOMO, Tableau) to present data in a visually engaging manner. Experience with Salesforce Marketing Cloud and Email marketing analytics. Proficiency in Adobe Experience Platform, including Customer Journey Analytics and related modules. Excellent communication and presentation skills, with the ability to translate complex data into strategic insights. Familiarity with marketing automation tools and strategies. Ability to work independently and in a team environment, managing multiple priorities. #LI-SV1 Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. #J-18808-Ljbffr

  • Senior Financial Analyst, Marketing

    2 weeks ago

    San Mateo, California, United States Sony PlayStation Full time

    Why Join Sony PlayStation?Sony PlayStation stands out not only as a premier destination for gaming but also as a remarkable workplace. We are a worldwide frontrunner in the entertainment sector, delivering an extensive array of products and services, including PlayStation consoles and software. At Sony PlayStation, we foster an inclusive culture that...

  • Senior SEO Analyst

    3 months ago

    San Diego, United States Digital Marketing Full time

    Job DescriptionJob DescriptionAbout UsDigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful and fastest growing companies in the world including Fortune 500 and Inc. Magazine’s 500/5000 Fastest Growing Companies. DigitalMarketing.com’s SEO services have propelled some of the world’s most powerful brands to the height...

  • Senior Product Marketing Manager

    3 days ago

    San Mateo, California, United States Freshworks Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Freshworks. As a key member of our marketing organization, you will be responsible for developing and executing competitive marketing strategies for our AI-powered products.Key ResponsibilitiesProduct Messaging and Positioning: Develop product positioning and...

  • Lead Finance Analyst, Global Marketing

    2 weeks ago

    San Mateo, California, United States Sony PlayStation Full time

    Why Join Sony PlayStation?Sony PlayStation stands out not only as a premier destination for gaming but also as a top employer in the industry. We are a worldwide leader in entertainment, providing an extensive array of products and services, including PlayStation consoles and software. At Sony PlayStation, we foster an inclusive workplace that appreciates...

  • Senior Marketing Data Analyst

    2 days ago

    San Francisco, California, United States Saffronnetworks Full time

    About the RoleSaffronnetworks is seeking a highly skilled Senior Marketing Data Analyst to join our team. As a key member of our marketing department, you will be responsible for analyzing and interpreting complex data sets to inform business decisions and drive growth.Key ResponsibilitiesData Analysis: Develop and maintain advanced data models to analyze...

  • Senior Investment Strategy Analyst

    1 week ago

    San Mateo, California, United States Franklin Templeton Full time

    At Franklin Templeton, we are committed to advancing our industry by pioneering innovative strategies that assist our clients in achieving their investment objectives. Our firm is a dynamic and diversified entity that encompasses asset management, wealth management, and fintech, providing various avenues for investors to progress toward their goals. Our...

  • Senior Product Marketing Manager

    3 days ago

    San Mateo, California, United States Snowflake Full time

    About the RoleWe are seeking a highly experienced Senior Product Marketing Manager to lead the go-to-market strategy and execution for Snowflake Horizon, our built-in governance and discovery solution. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing plan that drives awareness, adoption,...

  • Senior Marketing Operations Analyst

    2 weeks ago

    San Jose, California, United States Ursus Inc Full time

    JOB TITLE: Marketing Operations Analyst 3 COMPANY: Ursus Inc LOCATION: San Jose or San Francisco, CA (hybrid) PAY RANGE: $67.00/hr DURATION: 6 months TOP 3 SKILLS: 2-4 Years of experience in marketing analytics, marketing operations, sales operations, finance, or similar analytical roles. Strong analytical strategist with proficiency in Excel, Tableau,...

  • Analyst - Customer Relationship Marketing

    3 months ago

    San Mateo, United States Visa Full time

    **Analyst - Customer Relationship Marketing** Marketing Full-time Date: Job Number: REF40256B **Company Description** As the worlds leader in digital payments technology, Visas mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global...

  • Analyst - Customer Relationship Marketing

    3 months ago

    San Mateo, United States Visa Europe Full time

    **Analyst - Customer Relationship Marketing** Marketing Full-time Date: Job Number: REF40256B **Company Description** As the worlds leader in digital payments technology, Visas mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global...

  • Senior Investment Analyst

    3 days ago

    San Mateo, California, United States Franklin Templeton Full time

    About the RoleFranklin Templeton is seeking a seasoned Senior Venture Analyst to join our dynamic team. As a key member of our investment team, you will play a crucial role in conducting research on emerging technologies, evaluating investment opportunities, and providing strategic insights to drive successful investment decisions.Key...

  • Senior Data Analyst

    2 weeks ago

    San Mateo, United States Mice Groups Full time

    Senior Data Analyst Contract Duration: 12 months Pay Rate: $38-$40/hourly (W2) Hybrid Position: 3 days on site in New York, NY Position Overview: We are seeking a Senior Data Analyst to join our growing our client's Technology team. In this role, you will leverage your strong analytical skills and expertise in data manipulation and visualization...

  • Marketing Analyst

    1 month ago

    San Jose, United States Cypress HCM Full time

    Job DescriptionJob DescriptionCustomer Marketing Analyst 3We have an exciting opportunity for a Customer Marketing Analyst 3 with the top leading multimedia and creative software company in the world. The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge...

  • Senior Risk Analyst First Citizens Bank

    1 week ago

    San Francisco, United States Lawton Senior Living Full time

    Job HighlightsTitleSenior Risk AnalystTypeFull TimeExperienceRequiredFunctionCompliance/RiskLocationSan Francisco, CA, United StatesCompanyFirst Citizens BankCompany ProfileFirst Citizens Bank helps personal, business, commercial, and wealth clients to build financial strength. It offers an array of general banking services.Job ProfileThe bank is seeking a...

  • Digital Marketing Analyst

    3 weeks ago

    San Diego, United States Insight Global Full time

    REQUIRED SKILLS AND EXPERIENCE•5+ years of experience in the digital marketing analytics space •Proficiency in SQL coding and Tableau dashboarding. Creating and Analyzing Dashboards and manipulating data in SQL. •Experience with Adobe Analytics, particularly for paid marketing campaigns. Assisting in creating insights for paid marketing campaigns,...

  • Digital Marketing Analyst

    3 weeks ago

    San Diego, United States Insight Global Full time

    REQUIRED SKILLS AND EXPERIENCE•5+ years of experience in the digital marketing analytics space •Proficiency in SQL coding and Tableau dashboarding. Creating and Analyzing Dashboards and manipulating data in SQL. •Experience with Adobe Analytics, particularly for paid marketing campaigns. Assisting in creating insights for paid marketing campaigns,...

  • Senior Financial Analyst

    2 weeks ago

    San Jose, United States SENIOR SPIRIT OF ROSELLE PARK Full time

    Who we are: At OKX, we believe the future will be reshaped by technology. Founded in 2017, we are revolutionising world systems through our cutting-edge digital asset exchange, Web3 portal and blockchain ecosystems. We reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market....

  • Data Analyst

    3 weeks ago

    San Diego, United States Insight Global Full time

    Position: Digital Marketing Data AnalystLocation: San Diego, CA (onsite 2 days per week)Duration: 12 month contract, potential to convert permanentCompensation: $40-55/hour **Must be able to work on W2Desired Experience• 5+ years of experience in the digital marketing analytics space• Proficiency in SQL coding and Tableau dashboarding. Creating and...

  • Data Analyst

    3 weeks ago

    San Diego, United States Insight Global Full time

    Position: Digital Marketing Data AnalystLocation: San Diego, CA (onsite 2 days per week)Duration: 12 month contract, potential to convert permanentCompensation: $40-55/hour **Must be able to work on W2Desired Experience• 5+ years of experience in the digital marketing analytics space• Proficiency in SQL coding and Tableau dashboarding. Creating and...

  • Senior Financial Analyst

    5 days ago

    San Mateo, California, United States Sage Lake Senior Living Full time

    About the RoleWe are seeking a highly skilled Senior Revenue/GL Accountant to join our Finance Team at Sage Lake Senior Living. As a key member of our team, you will be responsible for driving change, enhancing processes, and scaling our operations.Key ResponsibilitiesAnalyze and interpret complex contracts to determine appropriate revenue recognition...