Director of Product Marketing, Pulmonology and Airway Management
1 month ago
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Director of Product Marketing, Pulmonology and Airway Management (Remote)
Country:
United States
Location:
Columbia, MD, US
City:
Remote/Columbia, MD
Business Area:
Marketing
Employment type:
Full-time
Job Title:
Director of Marketing, Pulmonology and Airway Management
Reports To:
VP, Marketing
Location:
Remote
Position Summary:
The Director of Product Marketing, Pulmonology and Airway Management will lead the downstream marketing management activities and team responsible for Ambu’s aScope single-use endoscopy portfolio for the Interventional Pulmonology, Critical Care Medicine, and Anesthesia Visualizations paces within the Endoscopy Solutions Marketing Team. The candidate will be responsible for building, organizing, and managing the team, strategies, and execution required to ensure effective product launches, market adoption, continuous growth, and profitability in the business areas. This position is well suited for a highly organized leader with strong leadership skills applied with strategic-thinking and analytical approaches in marketing management and execution.
Essential Functions and Responsibilities:
Develop and execute on strategic marketing plans for Pulmonology and airway management portfolios in the Endoscopy Solutions segment - developing the marketing team, portfolio management plans, and the market strategies to optimize awareness/adoption, brand equity, business line revenue, and profitability of product portfolio
Oversee the development and execution of marketing management activities; product launches, segment budgets, and annual strategic marketing plans in areas and contribute as needed to the day-to-day performance – including brand awareness and equity in North America
Build, organize, develop, and manage the marketing management team for Ambu USA pulmonary/airway management endoscopy business lines
Continuously monitor and report on portfolio and team performance – including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly business reviews and insights to the Vice President of Marketing and key stakeholders.
Lead key cross-functional projects in building best practices in the marketing management team
Summarize, qualify, synthesize, and review the marketing management tasks – such as ensuring business intelligence, product positioning/pricing, ongoing trends, promotional campaigns, sales support and tools, market opportunities, and business case/planning are managed, reported, and continuously improving by the marketing management team
Effectively build and maintain relationships with peers and colleagues across global organizational levels, and with the executive team
Oversee the market communication plan and goals for franchise
Lead Ambu’s brand in Pulmonary/ Airway Management and ensure brand consistency in product design and Marketing communications, including trade shows and digital marketing
Ensure highly collaborative KOL/consultant relationships and advisory boards are utilized productively and to the growth of the business line
Leverage sales support tools for targeting all key stakeholders for the product area
Provide insight into the development of education and training programs for salesforce and end-users, as needed
Collaborate with sales management and other department management to ensure Marketing strategies and programs are effective and are communicated as needed
Oversee collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
Up to 40% travel related to tradeshows/conferences and customer visits in conjunction with local representatives
Additional projects as assigned
Qualifications /Experience:
Bachelor's degree in Marketing or related field, MBA preferred
Minimum of 8-10 years of experience in Healthcare Marketing, preferably in Medical Devices
Experience in pulmonology and/or endoscopy, highly preferred
Experienced leader, with demonstrated experience leading, motivating teams and people development
Ability to effectively lead and manage projects and programs related to product launches and campaigns
Ability to build and maintain relationships with peers and colleagues across various organizational levels and with the executive team
Demonstrated experience leading and growing a franchise in the life sciences space
Advanced Microsoft Office Suite skills, specifically in PowerPoint and Excel
Experience with new product development and launches preferably in the Healthcare and Life Sciences industry
Advanced communication and presentation skills required
Experience managing a P&L and allocating resources effectively
Strong ability to comprehend and analyze complex problems for business strategy
Experience supporting a direct sales force
#LI-REMOTE
About Ambu
Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.
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