Data-Driven Marketing Senior Manager

3 weeks ago

Newark, United States Mars Incorporated Full time
Job Description:

With iconic brands like M&M's®, Snickers®, Orbit®, Extra® and Skittles®, Mars Wrigley is a global leader in treats and snacking with over 100 years of history of putting smiles on people's faces while also being dedicated to positively impacting the planet through continually improving the way we source, make and market our products.

We are advancing Mars Wrigley's consumer focused data strategy built on martech and adtech (madtech) platforms, enabled through the One Demand Data and Analytics team, leading both a capability and cultural change of being data driven with measurable business benefits.

As Data-Driven Marketing Senior Manager, you will lead a small team within our Consumer Data team, focused on driving growth in partnership with our brands and agency partners, using consumer data and madtech stacks to execute personalization and relevancy at scale, founded on deep human insights and behaviors derived through advanced analytics and modeling.

This role will need to work closely with the other specializations on the team, as well as be able to partner across functions with key stakeholders in local markets, brand teams, content teams, agencies, and IT to activate and optimise marketing campaigns and consumer journeys to drive further growth and efficiencies.

What will be your key responsibilities?

Bring strong expertise with proven experience in activating marketing campaigns and optimizing media with consumer data.
  • Lead consumer data strategy and initiatives for Mars Wrigley brands in North America (focus on US)
  • Partner with brand, media, and agencies to develop a pipeline of digital campaigns that are either influenced and/or activated directly with consumer data (1/2/3rd party data)
  • Develop a strategy around efficient execution of consumer data driven activations across channels and stakeholders, especially when requiring complex cross-functional participation
  • Manage data-driven marketing specialists as they work within markets to see through campaign execution
  • Partner with the data science lead to prioritize backlog of data-driven activation analytics capabilities, providing business context and campaign expertise
  • Lead the team to manage and scale activations using Mars Wrigley's consumer data platform (CDP), engaging brand, content and programmatic teams. Leverage the audience and segmentation logic within the CDP to maximize campaign performance.
  • Empower the team to lead KPI standardization and reporting to provide actionable insights and recommendations to stakeholders.
  • Direct A/B and multivariate testing, integrating results into broader marketing strategies across brands.
  • Provide thought leadership around campaign-level consumer journeys and designs that leverage the CDP
  • Nurture a consumer data-driven mindset across business teams through close collaboration with stakeholders to achieve business results through a consumer focused marketing approach
What are we looking for?
  • Bachelor's degree preferred, but not required
  • 6+ years of experience in digital marketing, performance marketing, or integrated marketing, ideally in CPG/Retail
  • 3+ years of leveraging consumer data for marketing activations with direct experience on mar/ad tech platforms (e.g., CDP, DMP, DSP, CRM)
  • Must have management experience, i.e. proven ability to lead and inspire a small team
  • First-hand knowledge and experience activating and measuring performance within walled garden platforms (e.g., Google, Meta/Facebook etc.)
  • Hands-on experience with DTC acquisition marketing initiatives (Google, Meta/Facebook, etc.)
  • Experience with data concepts as they relate to digital engagement across paid and organic channels
  • Experience in orchestrating omni-channel campaign experiences using consumer data and the performance measurement of these
  • Experience in campaign operations and/or agency experience a plus
  • A constantly curious mind with a passion for understanding consumers, bringing innovative thought leadership around brand engagement
  • Experience with media measurement and ROI optimization, and the ability to tie business results and benefits to the required investments
  • Strong written, verbal communication and organization skills, with comfortability working in a cross-matrixed organization
What can you expect from Mars?
  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

  • Data-Driven Marketing Senior Manager

    2 weeks ago

    Newark, New Jersey, United States Mars Incorporated Full time

    Job Description: With iconic brands like M&M's, Snickers, Orbit, Extra and Skittles, Mars Wrigley is a global leader in treats and snacking with over 100 years of history of putting smiles on people's faces while also being dedicated to positively impacting the planet through continually improving the way we source, make and market our products. We are...

  • Data-Driven Marketing Senior Manager

    4 weeks ago

    Newark, United States Mars Full time

    Job Description:With iconic brands like M&M’s®, Snickers®, Orbit®, Extra® and Skittles®, Mars Wrigley is a global leader in treats and snacking with over 100 years of history of putting smiles on people's faces while also being dedicated to positively impacting the planet through continually improving the way we source, make and market our...

  • Data-Driven Marketing Senior Manager

    2 weeks ago

    Newark, New Jersey, United States Mars Incorporated Full time

    We are looking for a Marketing Specialist at Mars Wrigley!Join our team at Mars Wrigley, home to iconic brands like M&Ms, Snickers, Orbit, Extra, and SkittlesGlobal leader in treats and snackingOver 100 years of history putting smiles on people's facesDedicated to positively impacting the industry in Marketing, Leadership, Manufacturing, Technology, and...

  • Marketing Analytics Manager

    2 weeks ago

    Newark, United States Vantage Point Consulting Inc. Full time

    Job Title: Manager, Analytics Location: Newark, NJ/Los Angeles, CA (Hybrid) Duration: 9 Months+(Contract to Hire) Job Description As a Manager of Analytics within Client’s Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product, and/or New...

  • Marketing Analytics Manager

    2 weeks ago

    Newark, United States Vantage Point Consulting Inc. Full time

    Job Title: Manager, Analytics Location: Newark, NJ/Los Angeles, CA (Hybrid) Duration: 9 Months+(Contract to Hire) Job Description As a Manager of Analytics within Clients Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product, and/or New...

  • Marketing Analytics Manager

    2 weeks ago

    Newark, United States Vantage Point Consulting Inc. Full time

    Job Title: Manager, Analytics Location: Newark, NJ/Los Angeles, CA (Hybrid)Duration: 9 Months+(Contract to Hire)Job DescriptionAs a Manager of Analytics within Client’s Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product, and/or New Growth/International)....

  • Marketing Analytics Manager SQL

    1 month ago

    Newark, United States Highbridge Consulting LLC Full time

    Our client an undisputed leader in the streaming technology and publishing industry is seeking an Analytics Manager About this role As a Manager of Analytics within client's Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product, and/or New...

  • Marketing Analytics Manager SQL

    3 weeks ago

    Newark, United States Highbridge Consulting LLC Full time

    Our client an undisputed leader in the streaming technology and publishing industry is seeking an Analytics Manager About this role As a Manager of Analytics within client's Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product, and/or New...

  • Marketing Analytics Manager SQL

    4 weeks ago

    Newark, United States Highbridge Consulting LLC Full time

    Our client an undisputed leader in the streaming technology and publishing industry is seeking an Analytics Manager About this role As a Manager of Analytics within client's Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product, and/or New...

  • Marketing Manager Analytics

    3 weeks ago

    Newark, United States Dudas IT Resources & Advisory Inc Full time

    Job DescriptionJob DescriptionMarketing Manager, Analytics (TEMP), please keep in mind that this person has to be local to either Newark, NJ or Los Angeles, CA hub.Hybrid (2 days onsite)This contract will go PERM.W2 Pay rate - $88.94/hr.About this roleAs a Manager of Analytics within Client’s Analytics and Data Science group, you will be responsible for...

  • Marketing Analytics Manager SQL

    2 weeks ago

    Newark, New Jersey, United States Highbridge Consulting LLC Full time

    Job Description Job Description Our client an undisputed leader in the streaming technology and publishing industry is seeking an Analytics Manager About this roleAs a Manager of Analytics within client's Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product,...

  • Marketing Analytics Manager SQL

    4 weeks ago

    Newark, United States HIGH BRIDGE CONSULTING LLC Full time

    Job DescriptionJob DescriptionOur client an undisputed leader in the streaming technology and publishing industry is seeking an Analytics ManagerAbout this roleAs a Manager of Analytics within client's Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product,...

  • Marketing Analytics Manager SQL

    4 weeks ago

    Newark, United States HIGH BRIDGE CONSULTING LLC Full time

    Job DescriptionJob DescriptionOur client an undisputed leader in the streaming technology and publishing industry is seeking an Analytics ManagerAbout this roleAs a Manager of Analytics within client's Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product,...

  • Marketing Analytics Manager SQL

    4 weeks ago

    Newark, United States HIGH BRIDGE CONSULTING LLC Full time

    Job DescriptionJob DescriptionOur client an undisputed leader in the streaming technology and publishing industry is seeking an Analytics ManagerAbout this roleAs a Manager of Analytics within client's Analytics and Data Science group, you will be responsible for surfacing data-driven opportunities for the business functions (Content, Marketing, Product,...

  • Senior Marketing Manager

    1 month ago

    Newark, United States Magnit, Inc. Full time

    Our Pay Rate Range reflects the cost of labor across several US geographic markets. The pay rate for this position ranges from $56.83/hr in our lowest geographic market up to $88.94/hr in our highest geographic market. Pay Rate is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and...

  • Marketing Data Analyst

    4 weeks ago

    Newark, United States Mars Full time

    Job Description:Marketing Data Analyst Newark, NJHybrid As the Marketing Data Analyst, you will use advanced analytics and visualization to measure the performance and effectiveness of digital channels and marketing campaigns to drive overall media efficiency and effectiveness. This role demands a blend of analytical expertise, strategic acumen, and ability...

  • Senior Data Analyst

    1 month ago

    Newark, United States Sallie Mae Full time

    When you join Sallie Mae, you become a champion for all students.We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.Students need guidance navigating this important time in their life. They need...

  • Senior Data Analyst

    4 weeks ago

    Newark, United States Sallie Mae Full time

    When you join Sallie Mae, you become a champion for all students.We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.Students need guidance navigating this important time in their life. They need...

  • Marketing Analytics Manager

    1 week ago

    Newark, United States Avispa Technology Full time

    Marketing Analytics Manager 1308757 A leading podcast and audiobook company is seeking a Manager - Analytics. The successful candidate will provide tactical, operational, economic, and financial analysis to frame and drive decisions, develop KPIs and scorecards to track initiative progress/performance and scientific models to drive a focus on results and...

  • Senior Director, North America Demand Data, Analytics

    2 weeks ago

    Newark, New Jersey, United States Mars Incorporated Full time

    Job Description: Embark on a transformative journey with Mars Wrigley North America as we seek a visionary leader for the role of Senior Director, North America Demand Data, Analytics & AI. Reporting to the Chief Digital and Information Officer, North America, you will spearhead regional leadership of the Data & Analytics Team for demand functions, driving...