Event Coordinator/Public Relations

3 months ago

Mansfield, United States Baker Creek Heirloom Seeds Full time
Event Coordinator/Public Relations Specialist

At Baker Creek, our mission is to provide the seeds of a sustainable food supply for everyone and keep heirloom varieties alive for future generations. We believe that farmers, gardeners, and communities have the right to save their own seed, and in so doing preserve seed diversity and food security in an age of corporate agriculture and patented hybridized or genetically modified seeds. All the seeds we sell can be saved, shared, and traded, and we encourage people to save their own seeds.

Baker Creek Heirloom seeds is seeking an Event Coordinator/Public Relations Specialist to plan and execute a variety of events, focusing on horticultural events, ensuring their successful implementation from start to finish. This role will involve coordinating logistics, managing budgets, and working with diverse stakeholders to create memorable and sustainable experiences for attendees.

Please review the job posting below for our list of ideal knowledge skills, education, and experience for our Event Coordinator/ PR Specialist role.

Duties and Responsibilities:
  • Plan and execute a wide variety of horticultural events, including garden exhibitions and community gatherings.
  • Coordinate event logistics, such as venue selection, equipment rental, transportation, and vendor coordination.
  • Manage event budgets effectively, ensuring financial resources are allocated efficiently and within established limits.
  • Collaborate with internal teams, external partners, and vendors to ensure seamless event execution and promote cross-functional teamwork.
  • Infuse sustainability principles into event planning, incorporating eco-friendly practices, waste reduction, and responsible sourcing.
  • Craft memorable and engaging event experiences that cater to the interests of attendees, creating lasting impressions.
  • Assist in the marketing of events, including the creation of promotional materials and outreach to targeted audiences.
  • Ensure compliance with all relevant regulations and obtain necessary permits for events as required.
  • Collect and analyze event data and feedback to make informed decisions for continuous improvement and future events.
  • Address challenges and troubleshoot issues that may arise during events, maintaining composure and adaptability to keep events running smoothly.
  • Develop and maintain positive relationships with media outlets, influencers, and key stakeholders in the horticultural and gardening community.
  • Develop PR campaigns to increase event attendance and visibility.
  • Act as a spokesperson for the organization during events, addressing attendees, and fostering a positive atmosphere.
  • Exhibit exemplary attendance and punctuality.
  • Comply with departmental and company policies and procedures.
  • Perform other duties as assigned.
Education and Related Experience:
  • A high school diploma or equivalent GED is preferred.
  • A bachelor's degree in a relevant field such as Event Management, Hospitality Management, Marketing, Communications, or Horticulture is preferred.
  • One year of previous experience in planning and executing events, preferably including horticultural or garden-related events is required.
  • Strong knowledge of heirloom seed varieties is required.
Knowledge, Skills, & Abilities:
  • A deep understanding of event planning principles, including logistics, budgeting, and project management.
  • Knowledge of horticultural practices, plant varieties, and gardening techniques to effectively plan and promote garden-related events.
  • Familiarity with sustainable event practices, such as waste reduction, eco-friendly sourcing, and green event strategies.
  • Knowledge of marketing strategies and techniques to effectively promote events, attract attendees, and build engagement.
  • Understanding of local regulations and permits related to event planning, ensuring compliance with all legal requirements.
  • Excellent written and verbal communication skills for effective interaction with stakeholders, vendors, and attendees.
  • Strong financial skills to create and manage event budgets, monitor expenses, and maximize resources.
  • The ability to identify and address challenges that may arise during event planning and execution, ensuring seamless operations.
  • Effective teamwork and collaboration skills to work with internal departments, external partners, and vendors.
  • Skills in data collection and analysis to evaluate event performance, gather feedback, and make data-driven improvements for future events.
  • Strong knowledge of heirloom seed varieties.


Baker Creek will not discriminate against any applicant for employment on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity, age, disability, or veteran status.

*Must be legally authorized to work in United states without visa sponsorship.

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