Senior Brand Manager

18 hours ago

New York, United States Capstone Hill Search Full time

This range is provided by Capstone Hill Search. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range $140,000.00/yr - $160,000.00/yr Our global spirits brand client is looking for a strategic and results-driven Senior Brand Manager to join its NYC office and lead innovative, consumer-focused marketing initiatives that drive brand awareness and sales across U.S. markets. This role will shape brand strategy in a highly competitive industry to expand the brand's consumer base while still remaining true to who they are by leveraging digital, social, influencer, and retail/on-premise activations. What the Senior Brand Manager Will Do: Brand Strategy & Execution Develop and implement integrated brand plans that align with business objectives and deliver measurable growth. Social & Influencer Marketing Lead digital and influencer strategies to boost engagement, conversion, and brand presence. Omnichannel & Retail Integration Drive merchandising and promotional programs that maximize consumer impact. Cross-Functional Collaboration Work closely with PR, sales, content, and merchandising teams to ensure seamless brand alignment. Data-Driven Decision Making Analyze market trends, consumer insights, and campaign performance to optimize strategies. Leadership & Innovation Manage and mentor a team of 5 Marketing Managers and champion a collaborative, high-performance culture. Senior Brand Manager Requirements: 7 - 10 years of marketing experience with a strong background in digital, social, and influencer strategies. Must have experience in the spirits / alcohol industry including a deep knowledge of the U.S. 3-tier system and trade marketing. Proven success in developing and executing high-impact marketing campaigns that reach new demographics and audiences. Skill in managing and mentoring direct reports and teams. Strong leadership, communication, and project management skills. Entrepreneurial mindset with a passion for building brands in a fast-paced environment. Location: New York City (Hybrid: 3 days in-office, 2 remote) *fully remote candidates or those that cannot meet this hybrid schedule will not be considered. Reports to: Communications & Marketing Global Director Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Public Relations Industries Marketing Services, Food and Beverage Retail, and Public Relations and Communications Services #J-18808-Ljbffr

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