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Marketing Operations Analyst

2 months ago

Arden Hills, United States CPC Full time

About CPC Colder Products Company (CPC), a Dover company, is the world's leading provider of quick disconnect couplings, fittings and connectors for plastic tubing. Used in a broad range of industries and applications, the innovative coupling and connection technologies from CPC are advancing markets and improving the lives of people across the world. Founded in Minnesota in 1978, CPC is headquartered in Minneapolis-Saint Paul with operations in Germany and China, sales offices in 14 countries and more than 175 distributor partners around the globe. Job Summary: The Marketing Operations Analyst is responsible for designing and conducting marketing and sales funnel measurement and analysis. This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance. The Analyst will be responsible for analyzing campaign effectiveness, sales enablement, and lead and demand generation across paid media, CRM and website analytics. This role will then present findings, insights, and trends to key stakeholders across the company to inform strategic business decisions. The ability to tell the story with data to diverse audiences is important in this role, as is working in a fast-paced environment and managing multiple projects simultaneously. Essential Job Responsibilities: Build, develop, troubleshoot, and maintain various reports and dashboards utilizing Excel and Power BI. Create weekly and monthly analytics, dashboards, and reports to track and communicate marketing and sales enablement performance. Perform detailed analysis to support marketing initiatives (i.e. lead generation, ROI, brand awareness, etc.). Identify trends and generate insights from CPC marketing and sales data to enhance marketing ROI and improve customer experience and loyalty. Coordinate research insights including marketing industry reports, competitive brand intelligence, and various forms of primary research, including campaign testing. Provide analysis for marketing forecasts and S&OP inputs. Coordinate department and campaign budget development and reporting. Develop customer and executive-ready presentations that tell the story behind the data; present analysis and findings to a variety of audiences. Interact and manage use of non-CRM MarTech Stack for customer engagement & insights. Contribute to customer acquisition strategy by participating in annual strategic and tactical planning processes. Use proven and innovative analytic techniques to support marketing, measurement, and reporting efforts, including advising on campaign testing protocol. Develop and maintain complex financial modeling tools and programs. Effectively collaborate with cross-functional internal and external partners (Sales, Customer Service, CRM, Legal & Compliance, Finance, Agencies of Record) to generate effective insights and results. Assist the technology team in designing applications that optimize marketing operations and enhance the scope of analysis. Assist with project management for selected projects. Adheres to all safety regulations. Demonstrates support of CPC core values. Performs other job duties as assigned to meet business needs. Other duties as assigned. Required Job Qualifications: Strong analytical skills and proficiency with advanced expertise in Excel. Proven ability to learn new software platforms, test new ideas and consider new marketing methodologies. Precision and accuracy; attention to detail and self-motivated. Ability to work collaboratively to investigate problems and resolve issues . Flexible and adaptable. Ability to work in a fast-paced and changeable environment, balancing multiple priorities and ensuring high-quality outcomes. Strong business acumen. Knowledge of Power BI, CRM, data extraction, and analysis. Strong Microsoft Office experience. Required Education and/or Experience: 5-10 years' marketing operations or analytics experience. Bachelor's degree in Statistics, Mathematics, Marketing or Business Administration. Experience with B2B business model with two-step distribution and direct channels, a plus. Travel Requirements: Less than 5% Physical Demands & Work Environment: The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must frequently lift from 10 up to a maximum of 30 pounds, depending on position. Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand, walk and/or stoop. Why should you work for CPC Join a passionate team of diverse people working together to create, manufacture and support world-class fluid connection solutions. As a CPC employee, you'll enjoy a collaborative, diverse work environment and challenging career opportunities in a fast-growing company where you have the chance to help shape the future and share in the excitement. Recognized as one of Minnesota's Top Workplaces for multiple years, CPC offers supportive leadership, comprehensive benefits, employee events and competitive compensation. CPC's comprehensive benefits program includes the following: Health and Wellness Health and wellness coverage starting on day one for you and your family Automatic Health Savings Account (HSA) contributions for eligible medical insurance plans Multiple paid time-off programs, including PTO, holidays, parental leave, volunteer days and bereavement leave Financial 401(k) plan with automatic employer contributions starting on day one Profit Sharing options and a financial consultant Tuition assistance for you to continue your education, scholarship programs for children of eligible employees and on-site training and education events Referral bonuses for connecting friends and family to job openings Employee loyalty and peer-to-peer recognition programs Culture and Community Access to in-person and online advisors and education for wellness and financial health support A co-op and intern program in partnership with the University of Minnesota Support of local community groups, as well as donation matching, on-site blood drives, and more Multiple committees including a FUN and Diversity and Inclusion committee This job description is not designed to contain a comprehensive list of tasks, responsibilities or duties. CPC reserves the right to amend to meet legal, business and organizational requirements as necessary.

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