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Paid Search Marketing Manager

3 months ago

Chicago, United States Keeper Security Full time

Keeper is hiring a highly motivated and analytical Paid Search Marketing Manager to oversee Keeper's global paid acquisition channels. This is a 100% remote position with an opportunity to work a hybrid schedule for candidates based in the El Dorado Hills, CA or Chicago, IL metro area

Keeper's cybersecurity software is trusted by millions of people and thousands of organizations, globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and help us achieve our goals by building brand awareness and driving new customer acquisition.

About Keeper

Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.

About the Role

The Paid Search Marketing Manager will report to our Vice President of Global Marketing and will be responsible for optimizing and growing our paid search channels as they bring a strong background in paid search and analytics.

Responsibilities

  • Lead PPC campaign strategy and optimize performance, adjusting bidding strategies, ad copy, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
  • Provide regular reports and performance dashboards to leadership, highlighting key metrics, trends, and actionable insights
  • Recommend landing page strategies and consult on landing page planning
  • Optimize attribution methodologies, model and forecast ROI, and build test plans to improve campaign performance and identify opportunities for investment
  • Implement A/B testing and other strategies to optimize ad creatives, landing pages, and other campaign elements
  • Build effective cross-functional partnerships with SEO, demand generation, marketing operations, product, and sales
  • Stay current on industry best practices and emerging trends to continually enhance strategies
Requirements
  • 6+ years of experience in paid search marketing, with a track record of creating and managing successful campaigns
  • In-depth knowledge of paid search platforms (Google Ads, Bing Ads, etc.) and solutions for analytics, competitive insight, and keyword research
  • Experience managing large budgets within highly competitive industries
  • Passionate about data and analytics; use funnels, creative/messaging, A/B testing, growth hacking, and optimization as a lever to improve business performance
  • Advanced understanding of, and ability to make decisions based on, metrics such as CTR, CPC, CPA, MQL, ROI
  • Strong business acumen, analytical and detail-oriented
  • Outstanding verbal and written communication skills for a global audience
  • Proficient with Microsoft Excel and/or Google Sheets
Preferred
  • Agency experience and B2B SaaS experience
  • Experience managing international campaigns in multiple languages
  • Certifications in relevant platforms (e.g., Google Ads certification)
  • Website conversion rate optimization (CRO) experience
Benefits
  • Medical, Dental & Vision (inclusive of domestic partnerships)
  • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
  • Voluntary Short/Long Term Disability Insurance
  • 401K (Roth/Traditional)
  • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
  • Above market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt