Manager- Content Strategist Marketing

2 weeks ago

Santa Clara, United States Tata Consultancy Services Full time

Were looking for an experienced contentstrategist to join our team and lend a human touch to some of the mostcomplicated corners. You will be at the forefront of groundbreaking initiativesand play a crucial role in the use of content strategy to drive businessresults. Youll work on everything from awareness-content-building to AIcontent implementation, with the primary goal of driving our key messages tomarket, communicating information effectively and efficiently, and creating a positiveexperience for our users.

Orchestration of content will be a huge part ofthe job. You will strike the right balance between creation and orchestrationof content. You will spread the content between Top of the funnel, middle ofthe funnel and bottom of the funnel content. Our product marketing managerscreate a lot of content. You will guide them to create relevant content,provide structure and editing services for their content.

You are a self-starter that requires little direction. Along withthe energy, passion to win and resilience to work in a large start up, you willbe comfortable rolling up your sleeves and getting your hands dirty analyzingdata, testing, iterating and creating best- in- class content practices to movethe needle in your market. As the content lead your core focus will be to optimize thecustomer experience across digital channels, delivering the right message andcontent, at the right time, on the right channel. As a core member of themarketing team, youll work closely with product, corporate, executive, digitaland PR managers to develop new creative and content as well as with digitalmarketing ana lytics to understand whats working, whats not, providingbreakthrough recommendations on how to turn data into assets that meet theneeds of customer across their journey and drives then down the funnel.Suitable for a marketer with 7+ years of experience youshould demonstrate prior ownership of Social, Web and Internal marketing orother communication channels. This is an outstanding opportunity for someone who has anestablished background in content marketing to take ownership of contentdevelopment in a progressive environment.

Content Manager, responsibilities: Develop and execute a comprehensive awarenesscontent strategy across all ofDigitates products and solutions.

Be part of a team to shape and deploya holistic digital content architecture (e.g. content strategy, contentguidelines) along selected design & structural elements globally forwebsite & social media content/assets, application notes & data sheets,brochures & briefs, videos & trainings.

Youll brief agencies to create content generation for B2Bcampaigns including the development of Thought leadership materials, campaigncontent for multiple personas blogs and support vertical marketing including;emails, white papers, web page development, business case video development,and publisher opportunities

Work in a strongcollaboration with our divisions, sales & marketing functions as well ascentral functions and bring to life a fitting and coordinated fr amework forDigitates digital content.

Apply persona & journey thinking(from awareness to purchase & aftersales)where the individual content pieces support a consistent & holisticcustomer journey across channels

Ensure content is SEO optimized byworking with relevant digital marketing teams

Continuously looking for ways toimprove website, content and digital properties based on personas, customerinsights and journey mapping.

Work closely with the social teamto ensure content is contextual relevant and meeting moments of need for thecustomer.

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