Senior Manager, Content Marketing
2 weeks ago
You have a life. We like that about you.
At OCLC, we believe you'll do the best work of your life when you're living the best life possible.
We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.
Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.
The Job Details are as follows:
The Senior Manager, Content Marketing Strategy is a masterful storyteller who leads the organization in delivering compelling content that resonates and connects with the needs of the audience while setting OCLC apart from the competition. A strong contributor in the creative process, this person collaborates with product managers, researchers, designers, and marketers to create competitive and consistent messaging around products and services, research, and membership. This person is skilled at embodying and adapting messaging across the full range of marketing and communications assets for different audiences, moving confidently between high-level narratives and powerful proof points.
This person is a strategic and creative leader, able to manage a team of senior writers and develop consistent standards and processes for content development, helping to establish a consistent voice for the OCLC brand across marketing, product, research, and membership.
Responsibilities:
Partner with leaders of marketing across the organization to develop and drive a cohesive content marketing strategy and guide the implementation of that strategy throughout the year.
Work closely with the Membership and Research Division and Corporate Marketing to refine internal and external messaging to articulate value and benefits of OCLC membership.
Contribute to improved collaborative planning, including comprehensive marketing and communications overview and metrics dashboard that incorporates activities across corporate marketing, product marketing, membership, and research, and lead gen teams.
Collaborate with groups across the organization to identify, define, and develop content marketing plans around critical issues and themes that reflect the trends in the library community, OCLC’s areas of expertise and thought leadership, and the product solutions OCLC provides.
Set the standard for effective content development for the organization across product, sales, research, and membership.
Define and drive a consistent approach to product messaging, turning complex technologies and detailed feature sets into simple, effective, direct messages that resonate with the needs and goals of the audience.
Create templated tools and mechanisms to support consistent messaging and strategic reinforcement of key messages.
Establish and define a clear and consistent OCLC voice and customer-centric approach to content, working across internal teams to align communications to that consistent voice over time.
Use insights from market research to weave the consumer/user experience into the story, thinking at multiple levels for various audience needs (decision-maker/practitioner/influencer, etc.)
Partner with design team to identify ways to bring ideas to life visually, use data and insights to influence buy-in, and provide editorial input to a wide range of materials, including OCLC.org, sales materials, membership communications, and more.
Partner with cross-functional teams to cascade messages across a range of communications, with special attention to:
Headlines and other short form copy
Sales tools
Web content (words and images)
Effective and dynamic presentations
White papers and other downloadable content
Video scripts and soundtrack
Demonstrate extraordinary teamwork and foster collaboration within the Product Marketing team, as well as with key partners in Membership and Research, Product Management, Sales, and Corporate Marketing.
Qualifications:
Bachelor's in English, journalism, advertising or marketing communications.
Experience, Knowledge, Abilities and Skills:
10+ years’ experience in marketing or related field, including creative agency and corporate experience with at least 3 years in a strategic management role.
Excellent creative skills, able to tell stories and communicate ideas clearly and concisely in both words and pictures. Able to demonstrate through a strong portfolio of work.
Significant experience leading and managing a team of writers and editors.
Experience positioning technical products to both technical and business buyers.
Experience working with consumer research and applying those insights to story development.
Track record of excellent internal and external stakeholder management at all levels.
Prefer experience operating in a global environment working with teams from a mix of cultures.
Working Conditions: Normal office environment.
ADA/EAA: The above statements cover what is generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.
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