Senior Manager, Email Marketing

2 weeks ago

Springfield, Illinois, United States Confluent Full time

Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX )
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.
One Confluent. One team. One Data Streaming Platform.
Data Connects Us.
About the Role:
We're looking for a strategic Senior Manager of Email Marketing to lead and evolve our global email marketing program. This individual will play a critical role in shaping how we engage, nurture, and convert audience across our Product-Led Growth (PLG) and Pipeline Generation (PG) motions through thoughtful and performance-driven email strategy.
As part of the Digital Marketing team, you'll work cross-functionally with Global Campaigns, Marketing Operations, Growth Marketing, Product Marketing, Content, Events, and Customer Marketing to own the strategy, execution, and performance of a key digital channel that drives pipeline, sign-ups, and revenue.
What You Will Do:
Own the end-to-end global email marketing strategy, including campaign planning, channel health and performance, testing, segmentation, and lifecycle orchestration.
Develop and scale automated email programs, including lifecycle nurtures, targeted engagement campaigns and onboarding flows to drive conversions and activations across the PLG and PG funnels.
Collaborate with Global Campaigns to translate GTM priorities into structured journeys, ensuring alignment with campaign themes, personas, and funnel stages.
Partner closely with MOPs to ensure clean data, audience segmentation, and full-funnel tracking.
Build and manage a global email calendar across PG, PLG, events, product announcements, and lifecycle campaigns.
Lead the testing and optimization roadmap, including subject lines, content, send times, and audience segmentation.
Analyze performance across CTR, CTOR, CVR, unsubscribe rate, email influence on pipeline, and revenue attribution.
Collaborate with internal stakeholders to develop email best practices and scalable frameworks that support multiple campaign types and audiences.
Work with design and content teams to continuously improve the look, feel, and effectiveness of our email templates.
What You Will Bring:
7+ years of experience in email/lifecycle marketing, preferably in a B2B SaaS environment.
Proven track record of owning email strategy and execution at scale, with measurable business impact.
Deep understanding of segmentation, personalization, lifecycle strategy, and user journey mapping.
Strong command of email KPIs and performance levers, with a test-and-learn mindset.
Hands-on experience with a range of marketing automation platforms (e.g., Marketo), A/B testing tools, and sales engagement platforms such as Outreach or Salesloft.
Familiarity with performance tracking and reporting tools (e.g., Tableau, internal dashboards, or BI tools).
Excellent project management, prioritization, and communication skills.
Data fluency — comfortable pulling insights and translating them into optimization strategies.
Experience with email deliverability best practices and compliance (CAN-SPAM, GDPR, etc.).
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $176,200 - $207.000 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .
Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

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