Associate Brand Manager, Veuve Clicquot

3 weeks ago

New York, United States LVMH Full time
Poste

Mot Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Mot Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Mot Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

Profil

The Associate Brand Manager, Veuve Clicquot supports the implementation and execution of innovative, consumer-centric brand marketing programming and activations to support the achievement of Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with key partners to bring the long-term vision for the brand to life, supporting and advising the development of strategies that elevate brand desirability and growth objectives.
Marketing Strategy & Program Development
  • Drive the execution of Veuve Clicquot marketing programs and activations to ensure the delivery of volume and profit targets is appropriately supported
  • Collaborate with the Veuve Clicquot team and the brand's key partners to align programming and activations with the company's marketing objectives to support the delivery of the MHUSA 2030 Strategy
  • Contribute to the annual U.S. marketing priorities and support "big idea" development for the Veuve Clicquot brand key programs and platforms
  • Support development and articulation of Veuve Clicquot Must Have Programs, ensuring all brand activities are designed to achieve a single unified vision
  • Assist with the annual brand planning process, in collaboration with Sr. Director, Sr. Brand Manager and Brand Manager, VCP along with key brand partners including Strategy & Business Planning, Consumer Engagement, PR & Communications and the Commercial organization
Brand Management & Program Execution
  • Support the management of the brand's A&P deployment strategy, in partnership with the Sr. Director, VCP and the Strategy & Business Planning team, to ensure that the A&P budget is consistently prioritized and tracked against brand objectives
  • Collaborate with the Trade Marketing & Channel Programming team to craft and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice
  • Partner with Regions, and Commercial and National Account teams to lead program implementation and execution, ensuring alignment with luxury brand messaging and leveraging local market opportunities
  • Partner with Finance, Strategy & Business Planning, and CC&I to coordinate the management of programming critical metrics..
  • Collaborate with Center of Excellence and Business Intelligence teams to maintain ongoing awareness of brand health and consumer insights, continually communicating to all key partners, and ensuring adjustments are made to brand planning, as necessary
Information additionnelle

Relationship Management
  • Develop and maintain strong, collaborative working relationships, internally and externally, across the Veuve Clicquot and Core Bubbles teams to optimize planning and execution processes and evolve ways of working
  • Manage relationships with Strategy & Business Planning, Consumer Engagement, the Commercial team, CC&I team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives
  • Collaborate with Chandon and Veuve Clicquot Associate Brand Managers, to ensure Core Bubbles brand strategies are complementary, and to improve efficiencies across key results
  • Build and maintain successful relationships with agency business partners and other third-party collaborators to continually ensure their commitment to delivering brand objectives
Other
  • Maintain a flexible and adaptable approach by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned. Strong attention to detail and a proactive approach are critical
Education

Bachelor's degree required; MBA or Marketing degree preferred

Professional Experience

2-3+ years brand marketing experience in consumer-packaged goods or luxury environment. Wines & Spirts experience is a plus.

Practical/Technical Knowledge
  • Must be able to work with all levels of the organization and must be able to adapt to various work styles.
  • Strong business/financial acumen & budget management.
  • Strong analytical skills to support data-driven decision making
  • Strong time management, project management and organizational skills.
  • Strong communication skills, both written and verbal
  • Microsoft Office proficiency - particularly skilled with PowerPoint and Excel; Photoshop a plus

External applicants must be currently authorized to work in the United States on a full-time basis.

Mot Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Mot Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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