Category Analyst

4 weeks ago

Mooresville, United States WernerCo Full time
Category Analyst ID 2024-1700 Category Marketing Position Type Regular Full-Time About Us

WHY WERNER? BECAUSE WE ARE THE PRO'S CHOICE You will find our market leading products and brands on trucks and job sites all over the world. Focusing on end users' needs drives our success. Our entire product development process-from research to engineering to manufacturing to commercialization-creates products that ensure ease of use, productivity, durability and safety for the end user. On jobsites across America and the world, WernerCo brands are most preferred.

Overview

The Category Analyst will act as a category expert by providing best-in-class POS and shopper insights and actionable go-to-market recommendations for the retail channel. They will be responsible for analyzing various data sources, identifying business insights, and recommending solutions that drive profitable category growth. This person will work closely with WernerCo sales and marketing teams to develop and grow total category sales by leveraging point of sale data, shopper and consumer insights, category, and industry trends. The Category analyst will work cross functionally to influence WernerCo's comprehensive growth strategies focused on assortment productivity, enabling greater sell-thru and market share gains. This position works as a strategic thought leader, imparting knowledge of the category and shopper to drive profitable business results. The role will be an independent contributor, with no direct reports.

Responsibilities
  • Act as the subject matter expert for the channel and customer by providing thought leadership guidance to internal constituents and external customer decision makers
  • Serve as the expert on the use of point-of-sale data to assist sales, channel, and business segment leads into making well informed decisions from actionable insights
  • Generate weekly, monthly, and ad hoc reporting across Safe Access and Secure Storage Business Units to provide insights, identify opportunities and deliver solutions that drive profitable category growth
  • Coordinate, manage and maintain WernerCo POS data sets in PowerBi on a weekly basis.
  • Analyze, inform and build recommendation for PowerBi POS dashboards and reports
  • Understand business drivers to influence joint business plan activities at the customer and internal levels
  • Leverage learnings from cross functional counterparts (Channel Marketing, Product Management, Brand Leads, etc.) to deliver impactful recommendations to the sales team
  • Influence the product line review process with shopper insights and data to make recommendations on optimal assortment, plan-o-gram space allocation and strategy
  • Form perspective on multi-channel purchasing behaviors (e.g., site to store, site to home, etc.), monitoring channel shifting and the associated trends reflected in the marketplace
  • Identify key promotional windows based on consumer behavior and recommend promotion depth and frequency guidelines
  • Provide secondary analytical support for WernerCo UAP program to help monitor and enforce policy acquiescence
Qualifications
  • Bachelor's Degree (emphasis in business/marketing or related field preferred)
  • 2+ years of experience working with a leading consumer goods company (Analyst or Shopper Insights related position)
  • Experience with major national retailers, hardware or mass channel preferred.
  • Ability to build strong sustainable working relationships with the customer, and cross functionally within Sales and Marketing
  • Strategic thinking, self-starter with ability to manage multiple projects simultaneously with tight timelines
  • Advanced analytical skills and computer software proficiency (PowerBi, Excel, PowerPoint, SharePoint, etc.)
  • Prior experience analyzing retailer data and presenting key findings and recommendations to senior level executives
  • Proven ability to analyze and identify insights from a combination of data sources
  • Excellent written and verbal communication skills
  • Strong project management, follow-up, organizational, communication and presentation skills
EEO Statement

WernerCo is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. WernerCo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to WernerCo are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic. WernerCo will not tolerate discrimination or harassment of any kind based on these characteristics.

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