Demand Generation Manager

1 week ago

Olympia, United States Washington Staffing Full time

Demand Generation Manager B2B SAAS data observability software. Cribl does differently. It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity. Cribl is looking for an ad and email-obsessed Demand Generation Manager to help drive our digital experience to the next level. The ideal candidate will be revenue-centric, fully comfortable working directly in the tools, and able to report on impact with clarity and precision. You'll spend your time writing copy, working with our design team to deliver compelling creative, and collaborating with our internal marketing operations and ad operations agency to launch and measure activity in paid social, paid search, and Marketo. This will include always-on buyer journey activations, ABM 1:Many and 1:Few, campaign launches, and a constant cycle of test-and-learn experimentation across email nurture and digital ads. Our demand generation engine is already leading the field in terms of innovation and creativity - you'll be joining to help us level it up again. You'll be good at working with AI to improve creativity and efficiency. To support you in all this, you'll have access to some of the best tools in martech and attribution, and you'll be surrounded by like-minded marketers ready and willing to help you bring your ideas to life. As an active member of our team, you will... Own the execution and continuous optimization of ads in our global, always-on digital experience and 1-to-many programs, managing our external agency to implement across platforms, test, learn, optimize, and report on impact. Design email nurture paths based on best practices, understand deliverability and performance metrics, and deliver data-led optimizations. Provide support for other programs that support our buyer journey nurture strategy including third-party review programs (ex. PeerSpot), funnel acceleration ad campaigns, and intent data activation. Work closely with our marketing operations team to scope operational requirements to ensure proper lead capture & flow; familiarity with Marketo is a strong plus. Possess a strong understanding of ad platforms (LinkedIn, Google, Bing, Reddit), CRM & marketing automation tools (Salesforce, Marketo), and multitouch attribution platforms. Have a strong understanding of what it takes to create compelling ads for paid search & paid social (writing ad copy working with input from SMEs in Product Marketing, conceptualizing creative / design, etc..) and work effectively with our Creative team to bring these to life. Demonstrate ROI within a multitouch attribution model, and keep sales always informed on what

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