Media Digital Product Specialist

3 weeks ago

Pleasanton, United States Bayone Full time
Essential Duties and Responsibilities
  • Liaise between the sales staff and advertising customers on the implementation and progress of digital media advertising, webinars and custom content marketing programs
  • Work with sales team to create Project Scope/Worksheet documents that ensure customer campaign/project objectives, deadlines and how we are being measured are identified and implemented
  • Standardize, create, distribute and post monthly Advertiser Report(s) that measure the performance of digital campaigns and/or products
  • Provide digital advertising program/campaign results, eblast reports, webinar registrant/on-demand viewing reports, custom publication subscriber reports as requested
  • Distill insights and provide narrative on advertiser reports/results that add value and manage the expectations of the advertiser and sales staff
  • Identify audience segments per advertiser needs for digital campaigns
  • Evaluate the current state of our digital analytics practice and propose and support any adjustments or improvements that will add value to our clients and efficiencies to our internal processes
  • Monitor and report on the available inventory of advertising on e-newsletters, websites and other digital programs to maximize revenue
  • Liaise between the sales staff and production/accounting to verify what digital advertising programs can be invoiced each month
  • Utilize existing auditing tools to monitor client spend and insertions on competitive websites, e-newsletters and publications.
Education and/or Experience:
Bachelor of Science, Bachelor of Arts Degree with emphasis in Business, Marketing, or Digital Advertising. 4+ years of digital media experience required.
Knowledge and Skills:
  • Ability to prioritize demands and work on multiple projects concurrently
  • Must be able to work independently and within a team environment.
  • Effective communicator - both written and oral
  • Strong experience with Microsoft products - particularly Excel
  • Experience with Web software including analytics, ad-serving and email deployment desired
  • Experience with ad development of gif; jpg; and other rich media ad units helpful
  • Understanding of HTML and ad tagging a plus
  • Retail / Ecommerce is a Huge plus.

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