Marketing Specialist

Overview:

ABOUT THE POSITION

Under general supervision, leads, develops, writes, and produces routine to moderately complex proposals and qualifications in compliance with client deadlines, proposal budgets, and quality expectations. Assists in formulating pursuit strategy and development of content and marketing materials.

Primary Duties & Responsibilities

Pursuits

• Leads and prepares routine to moderately complex proposals and qualification packages with standard oversight from marketing management and/or senior marketing staff.
• Leads kick-off meetings with guidance from senior marketing staff and/or marketing management as needed. Leads and prepares materials for kick-off meetings and standard proposal review processes.
• Independently prepares proposal and interview management plans (e.g., outlines, page limits, client technical and administrative requirements, proposal and interview schedules).
• Synthesizes, interprets, and translates the requirements and proposal submission instructions from RFPs with specific instructions to assist technical authors.
• Develops proposal and/or technical writing instructions and actions for technical pursuit members with guidance as needed.
• Develops tailored, meaningful content and designs for marketing team-assigned sections. Reviews, edits, and re-writes or re-messages content developed by technical practitioners with general guidance from senior marketing partner.
• Leads routine check-in proposal meetings.
• Leads client presentation preparation and coordination.
• Serves as a strategist and collaborative partner with technical staff.
• Works closely with graphic designers, subject matter experts, and other technical staff to produce compliant, on-time, differentiating proposals.
• Regularly communicates with subconsultants and tracks subconsultant materials for proposals. Edits and messages content as needed.
• Verifies that proposal submissions adhere to the solicitation requirements (e.g., formatting, content, page count, schedule, costs, deliverables, milestones).
• Verifies compliance with VHB branding standards, formats, and template styles.
• Shadows senior marketing staff during Super Strategic pursuits. Provides support and/or may serve as lead on a section of a complex pursuit (i.e., serves as marketing lead on one volume/section of a business development effort with oversight from senior marketing staff).
• Leads moderately complex pursuit efforts. Participates in pursuit strategy and capture planning sessions. Contributes to SWOT analysis and identifies gaps in intelligence.
• Develops, updates, and maintains boilerplate content and manages ongoing reviews by technical and administrative staff. Adds to the proposal knowledge base.

Clients and Visibility

• May attend and/or participate in Client Focus and Market Team meetings with Senior Marketing partner. Mentored on the Focus Forward Approach BD program and client focus philosophies and strategies.
• Assists in tracking publicly posted project updates and news stories, as applicable, and sharing the news with the pursuit team.
• In coordination with marketing and communications staff, may coordinate and develop pre- and post-award visibility opportunities for assigned pursuits.
• Working with marketing leadership, assists with the creation and communication of overall visibility opportunities that help promote VHBs thought leadership.
• May provide support and/or lead marketing efforts on conferences and other industry events, as well as regional visibility activities (i.e., e-blasts, social media).
• Brainstorms and shares visibility ideas and opportunities to the team that may help build VHBs brand prominence.
• Participates in professional and personal development aligned with career goals.
• Performs all job functions in compliance with applicable federal, state, and local regulations and VHB policies and procedures.

Skills & Knowledge

• Excellent verbal, written, and interpersonal communication skills.
• Proficient with Microsoft Office Suite and Adobe Creative Cloud.
• Demonstrated commitment to quality.
• Ability to identify and seek needed information/research skills.
• Team oriented with ability to perform multiple tasks independently in a timely manner and collaborate effectively and positively with coworkers.
• Self-motivated, highly organized, and detail oriented.
• Persuasive writing techniques.
• Ability to quickly and accurately edit and reformat documents while under time constraints.
• Ability to adapt to changes with ease.
• Demonstrated ability to move projects forward.
• Involvement and certification in industry affiliations preferred (e.g., CPSM, APMP).
• Skills and knowledge must be commensurate with required experience and job level.

Minimum Qualifications

• 2-4 years of proposal, writing, or marketing experience, preferably in AEC industry
• BA in Marketing, English, Communications, or related discipline

We are VHB Were an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality. We do this while balancing development and infrastructure needs with stewardship of our environment.

Our people make us great VHB provides a differentiating employee experience, which includes:

• Diverse and inclusive culture of collaboration and innovation
• Opportunity to work on complex, transformational projects
• Community and social responsibility as sustainable stewards
• Focus on learning, development, and career growth
• Best-in-class benefits, including flexible, hybrid workplace

We are consistently rated one of the top AEC firms to work for across our 30+ offices on the East Coast. Were growing, and we hope youll join us

VHB is a proud Affirmative Action and Equal Opportunity Employer. Since our founding, we have intentionally fostered a culture of diversity, equity, and inclusionsupported by deep-rooted core values, one of which is diversity. All individuals receive consideration for employment based on their qualifications without discrimination for race/ethnicity, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, pregnancy, marital status, or any other basis protected by law.

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