Senior Category Analyst

4 weeks ago

Walnut Creek, United States Kinder's Premium Quality Seasonings & Sauces Full time

ABOUT US:

Kinders is a fast-growing company that brings amazing flavor solutions to our consumers. Delivering premium quality since 1946, we are obsessed with flavor, and believe that flavorful food brings out the best in life. We handcraft our seasonings, rubs, sauces and marinades with premium quality ingredients that turn regular meals into flavorful experiences. Today, we have over 100 products sold nationwide at retailers including Costco, Walmart, Sams Club, Whole Foods, Sprouts, Kroger, Safeway and many more. While we have been around for over 75 years, we have experienced explosive growth in the last 5 years and are now a top 5 brand in the U.S.

Kinders strives to be a diverse workforce that reflects, at all job levels, the people we serve. We offer a competitive salary, bonus eligibility, medical/vision/dental insurance, and a company 401(k), mobile stipend, unlimited PTO, along with a casual, fun atmosphere, weekly events, lunches, and lots of opportunities for tastes of our new recipes.

This is a hybrid position that requires 3-4 days a week at our Walnut Creek, CA offices. The position will require occasional travel to key customer meetings.

HOW YOU'LL HAVE IMPACT:

The Senior Category Analyst will lead sales analytics across key customer accounts and provide actionable insights to drive brand and category growth. They will partner closely with the Sales team to develop strategies around assortment, marketing, customer presentations, and more. The ideal candidate will have experience working with Costco, very strong analytic skills and the ability to craft effective stories with data. If you are passionate about driving growth through actionable insights, we want to hear from you

WHAT YOU'LL BE DOING:

You will:

  • Lead analytics for Kinders rapidly expanding Costco business. Develop reporting structure and process to communicate Kinders opportunities with cross-functional partners. Collaborate with Sales, Marketing, and Brand to develop seasonal and regional strategy to maximize Kinders sales and category impact in Costco.
  • Uncover insights, trends, shopper behaviors and competitive activity to guide tactics and strategy.
  • Utilize syndicated data sources, including point-of sale and household panel, to answer key business questions across customers.
  • Develop comprehensive presentations with strong data visualization. Share insights, findings, and recommendations across Kinders organization, and externally in retailer meetings.
  • Track and report sales performance of Kinders key initiatives, such as innovation launches or in-store marketing programs.
  • Lead promotional effectiveness and marketing ROI analysis to optimize strategies and drive incremental sales. Collaborate with Customer Marketing, Sales, Finance, etc. to guide strategies.
  • Conduct shopper research and analysis to understand behaviors, preferences, and purchasing patterns.

WHAT YOU BRING TO THE TABLE:

Education / Experience:

  • Bachelors degree in marketing, market research, or related field.
  • 3-5 years of experience in category management, sales analytics, insights, or related field, within the CPG industry.
  • Strong analytical skills with the ability to analyze complex data sets and derive actionable insights.
  • Experience with syndicated data (e.g., Circana, NIQ, SPINS) and household panel data (e.g., Circana, Numerator). Costco CRX experience is a strong plus.
  • Excellent communication and presentation skills, with the ability to distill complex information into clear and concise insights and tell stories with data.
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in PowerPoint

Personal Characteristics:

  • Strategic thinker with the ability to connect insights to business strategy and decision-making.
  • Collaborative team player with strong leadership skills and the ability to influence cross-functional teams.
  • Business builder who owns and drives results.
  • Growth mindset with an excitement to learn (and teach).
  • Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team. management, leadership, communication and influence
  • Self-starter who takes initiative and speaks their mind.
  • Excited to be part of a fast-moving team with the ability to be a leader and a follower.
  • Enjoy making decisions and finding ways to say yes as often as possible to impactful and important priorities.

THINGS ABOUT THE WAY WE WORK:

  • No two days here are the same.
  • We try to be good team members and good communicators, but we dont live by hierarchy and structure everyone is a difference maker here.
  • We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
  • We believe our job is to take smart risk, not to eliminate risk.
  • We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
  • We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

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