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Marketing Coordinator

3 months ago

Fort Lauderdale, United States The MRL Group Full time

Position Overview:

We are looking for exceptional talent with a high attention to detail to join our team As a highly motivated and super creative individual, you will develop marketing strategies, create content, manage social media, set SEO objectives and targets, and analyze the success of marketing campaigns.

As a full-service, one-stop shop production agency, we produce innovative branded merchandise and creative, outside-the-box point-of-sale & display solutions for our large portfolio of well-known clients. Put simply, we design and produce cool stuff

This position also requires strong written, verbal, and presentation skills. If you have excellent communication skills and a passion for advertising strategies, we want to meet you.

Job Responsibilities:

Content Planning and Management:

  • Plan, create, manage, and schedule content for e-mail blasts, social media, LinkedIn, blog posts, and PR entries (including award entries, award rankings, and press releases).
  • Develop fresh, creative content, including photos and videos, to execute the companys vision across all mediums.
  • Utilize in-house tools to shoot photo and video content; collaborate with external photographers/videographers for professional content as needed.

SEO and Website Management:

  • Focus on website SEO by identifying keywords, uploading new product images weekly, and monitoring analytics to ensure high rankings.
  • Initiate and manage website tasks independently, or collaborate with in-house or remote web developers, graphic designers, and photographers when applicable.

Social Media Strategy and Management:

  • Develop and execute a comprehensive social media strategy (LinkedIn, Twitter, Facebook, Instagram, Pinterest) to maintain the companys vision and brand image.
  • Monitor and respond to comments, messages, and inquiries; track, measure, and analyze key metrics such as reach, engagement, and follower growth.

Email Campaigns:

  • Develop and execute email campaigns aimed at driving inbound leads and maintaining brand image.

Client Social Media Integration:

  • Oversee client social media to identify and repurpose relevant work produced by MRL for the companys marketing initiatives.

Industry Awards and Rankings:

  • Manage all monthly and quarterly entries and deadlines for industry awards and rankings, including submission preparation, case study formation, and ensuring the highest probability of winning.

Quarterly Lookbooks:

  • Execute quarterly company Lookbooks, including design and copy layout, researching new items and trends, item selection, image editing, curating themes and messaging, and organizing final product price sheets.

Annual Loyalty Gift Program:

  • Oversee and manage the annual loyalty gift program, including kit ideation, budget management, coordinating with the sales team for the drop ship list, and executing marketing content for social media and e-blasts.

Vendor List Management:

  • Update and maintain the companys preferred vendor lists.

File Management:

  • Organize all marketing content, directories, and files to ensure proper file management.

General Administrative Duties:

  • Handle phone calls, mail, and receipt of packages.

Quality Assurance:

  • Ensure accuracy in marketing campaign submissions, implementation, and quality assurance.

AI Tools Research and Implementation:

  • Research and implement recommended AI tools to enhance marketing strategy, resulting in increased efficiency and improvement within the department.

The Ideal Candidate will have:

Ability to work independently, take ownership of your work, and solve problems with a take-charge attitude and strong customer-centric mindset

  • A Bachelors degree in Marketing is preferred but not required
  • Minimum of 3+ years of experience in Digital Marketing (content creation, SEO, blogging, social media management, website management)
  • Intermediate skills in Photoshop and Illustrator
  • Familiarity with graphic design platforms such as Canva and Adobe Spark, as well as social media scheduling tools like Later and Hootsuite
  • Comfortable with and familiar with technical web development terminology
  • Ability to initiate, manage, and communicate project expectations within a team
  • Proven success as a self-starter with previous marketing experience
  • Openness to constructive criticism and a willingness to improve

Overview of MRL:

The MRL Group is a single-source agency that designs and manufactures quality branded merchandise, POS, and POP displays. We are an industry leading company who is passionate about delivering well-designed, high quality products that consistently exceed our customers expectations. The MRL Group is multi-year recipient of the INC 5000 award and ASI Fastest Growing Distributor award. We received the 2024 Counselor Award for Best Places to Work. Please feel free to review our company website www.mrlpromotions.com.

Join our dynamic team at The MRL Group and contribute to our success as we continue to grow and excel in the industry. Apply now to be considered for this exciting opportunity