Marketing Communications Specialist

3 days ago

Fort Lauderdale, United States ICX Group Full time

CONTENT MARKETING SPECIALIST Additional Information Location: Ft. Lauderdale, FL Job Type: Direct Hire/Perm (W2) | Full-Time (40 hours) | Hybrid role

Job Summary Our Client seeks a Marketing Communications & Content Specialist to join their Sales and Marketing team in Ft. Lauderdale, FL. This hybrid role supports the growth of inbound marketing efforts by developing and distributing compelling content to drive awareness, website traffic, and lead generation. Bilingual (English/Spanish) is preferred but not required. This role offers a dynamic environment with opportunities for growth and professional development. The position supports a team dedicated to excellence, innovation, and community commitment. ***Writing Samples/Portfolio will be required.*** Key Responsibilities: Become well-versed in our Client's Business Process Outsourcing (BPO) services and market trends to effectively position the company's capabilities. Collaborate with the digital marketing team to create and edit content, including thought leadership pieces, whitepapers, blogs, SEO content, paid ad campaigns, email marketing, and social media. Support and adapt the overall content strategy for various channels to maximize impact. Work with practice leaders to gather input and develop relevant content, ensuring high-quality final deliverables. Partner with agency and channel owners to understand best practices and enhance content distribution. Manage multiple projects, balancing priorities and collaborating within the marketing team. Stay updated on industry research and competitors to inform content development. Maintain and archive all BPO content assets, making them accessible to stakeholders. Analyze and optimize content performance in collaboration with the marketing team. Ensure a consistent voice across all collateral, adhering to branding standards. Requirements Bachelor's degree in Communications, Marketing, Journalism, Business Administration, or related field. Minimum of 3 years experience in writing content (Articles, Blogs, Emails, Social, etc.) for a professional services firm. Preference for experience writing for BPO or B2B services companies. Proven track record in contributing to content strategy across channels. Ability to work directly with top business executives and marketing professionals. Strong understanding of SEO best practices and Google Analytics. Organized, driven, and collaborative with the ability to write in various formats and styles. Experience with digital marketing strategies, including email and paid ad campaigns. Portfolio of articles/features/blogs required. Skills: Autonomous and independent working style, with a willingness to take on additional responsibilities. Adept at writing short and long-form content, as well as engaging headlines and social messages. Ability to plan and write content in diverse voices and formats. Knowledge of emerging markets like AI in Finance & Accounting and Customer Service is a plus. We are an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

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