Marketing Specialist

1 month ago

Ocala, United States AdventHealth Ocala Full time

All the benefits and perks you need for you and your family: · Benefits from Day One · Student Loan Repayment Program · Career Development · Whole Person Wellbeing Resources · Mental Health Resources and Support Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better. Schedule: Full Time Shift : Days Location: 1500 SW 1 st Ave Ocala, Florida 34471 The community you’ll be caring for: AdventHealth Ocala · Horse Capital of the World – Home to the World Equestrian Center · Affordable cost of living · Destination for outdoor enthusiast (golf, kayaking, horseback riding, nature trails) · Vibrant downtown area with award winning establishments · Family friendly with many parks and recreations The role you’ll contribute: The Marketing Specialist is responsible for collaborating with the Director of Marketing, Marketing Manager and other marketing team members in the planning, development and implementation of marketing and communications initiatives for AdventHealth Ocala. Using subject matter expertise and technical knowledge, leads execution of various marketing, communications, and public relations initiatives such as: traditional advertising, digital advertising, social media and other electronic communications, marketing collateral, special events, community outreach, sponsorships, public relations, physician marketing, internal and external communications, developing presentations, conducting / reporting on market research and trends, developing communications assets for internal and external audiences, such as newsletters and other communication vehicles; copywriting for social media and other electronic communications methodologies, as appropriate. As directed, serves as backup point of contact for media relations on campus. Responsible for supporting marketing growth strategies in volume, market share and other metrics, and for tracking program ROI to achieve objectives. Supports project management, planning and execution for campaigns and programs to support service lines, strategic priorities, physician marketing goals, and internal communications strategies. Assists with development and daily management of marketing budgets and communication initiatives for AHO. Actively collaborates with campus, division, and corporate team members as well as external contractors, agencies and freelancers, including direct mail vendors, graphic designers, photographers, videographers, digital web team, practice administrators and managers, business development team and physicians to achieve desired outcomes. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all. The value you’ll bring to the team: · Collaborates with marketing team and colleagues across organization to develop and implement AHO marketing and communications initiatives. · Manages department traffic/overall project planning and books and submits artwork as needed to publications and agencies. · Serves as lead copywriter and project manager for assigned marketing and communications projects and collateral materials – takes assigned projects from concept through implementation. · As directed, leads event planning for both internal and external audiences. Events may include town halls, internal and external presentations, and community events. · As directed, leads AHO participation in sponsorships and external events and activities. Coordinates and organizes consumer and community driven events, including: volunteers, catering, venue, internal event team coordination, and ROI. Qualifications The expertise and experiences you’ll need to succeed : · Four-year bachelor’s degree in communications, Mass Communications, Public Relations, Journalism, Business, Marketing, Advertising, Health Science or similar field. · Three or more years of experience in communications, public relations, marketing, communications, advertising, internal corporate communications, or sales with proven results required. · Public Relations and/or Advertising agency or healthcare experience strongly preferred. · Valid Florida driver’s license This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location. Category: Marketing & Communications Organization: AdventHealth Ocala Schedule: Full-time Shift: 1 - Day Req ID: 24018983We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.

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