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Director of Marketing

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We are an online retailer of professional skincare and beauty products selling over 90 brands. We are seeking an experienced, strategic, and results-driven Director of Marketing with a focus on Pay-Per-Click (PPC) advertising, Email Marketing, Creative Strategy, and managing HR related to all marketing initiatives. The ideal candidate will have a proven track record of successfully managing skincare-related marketing campaigns, possess advanced skills in analyzing Klaviyo, Google, Bing, Meta, TikTok, and Pinterest ad performance, and demonstrate a strong background in analytics including results, ROAS, and budgets. As the Director of Marketing, you will play a pivotal role in developing and executing effective digital marketing strategies to drive customer acquisition, engagement, conversion, and retention.

Responsibilities

PPC Campaign Management:

Oversee and orchestrate comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels (Meta, Pinterest, TikTok). Conduct thorough keyword research, oversight ad copy creation, and ongoing optimization to maximize ROI. Monitor and analyze campaign performance, providing regular reports and insights to optimize campaign effectiveness. Manage end-to-end PPC campaigns, including keyword research, ad direction, and bid management. Conduct A/B testing and ongoing optimization to improve campaign performance and maximize ROI.

Email Marketing

Leverage Klaviyo and other email marketing tools to create and implement targeted email campaigns that align with overall marketing objectives. Monitor email deliverability, open rates, and click-through rates, making data-driven adjustments to improve performance. Coordinate with the creative department on needed assets to segment audiences. Conduct A/B testing with subject lines, creative, and content.

Analytics And Reporting

Utilize strong analytical skills to assess the performance of marketing campaigns, providing actionable insights and recommendations. Develop and maintain KPI dashboards to track key metrics and measure the success of marketing initiatives. Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.

Strategy And Innovation

Stay abreast of industry trends and best practices in PPC, email marketing, and analytics. Contribute to the development of innovative marketing strategies to enhance the overall digital presence and customer engagement.

Brand Management

Develop and maintain the company's brand voice and identity. Ensure consistent brand messaging across all marketing channels.

Content Marketing

Oversee the creation and distribution of high-quality content, including blogs, videos, infographics, and social media posts. Develop content strategies that align with SEO best practices.

Social Media Management

Create and manage social media strategies. Monitor social media trends and engagement metrics. Engage with followers and respond to comments/messages.

Customer Insights And Market Research

Conduct market research to understand customer needs and preferences. Analyze customer feedback and insights to inform marketing strategies.

Product Launches

Plan and execute marketing strategies for new product launches. Coordinate with product development and sales teams to ensure successful launches.

Budget Management

Develop and manage the marketing budget. Ensure effective allocation of resources to various marketing initiatives.

Partnerships And Collaborations

Identify and manage strategic partnerships and collaborations. Explore co-marketing opportunities with other brands or influencers.

Training And Development

Provide training and development opportunities for the marketing team. Stay updated with the latest marketing tools and technologies.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Skincare retailing related experience. Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results. In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms. Strong analytical skills with the ability to interpret data and translate it into actionable insights. Proficiency in using analytics tools such as Google Analytics and Triple Whale for campaign tracking and reporting. Excellent communication and collaboration skills to work effectively with cross-functional teams. Demonstrated ability to manage multiple projects in a fast-paced environment. Relevant certifications in PPC and email marketing will be considered a plus.

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