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Director Brand Marketing

1 month ago

Las Vegas, United States MGM Resorts International Full time

Our Company has one exciting mission:

To entertain the human race

and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth. Primary Responsibilities: The Brand Marketing Director leads the development and execution (in partnership with the operations team) of all the property's guest facing communication needs as well as overseeing enterprise-wide marketing initiatives. This position is also responsible for the partnering with Creative Services teams to ensure successful development and execution of campaigns and projects to deliver on both short and long-term company initiatives. Direct and manage all functions of marketing for various Lines of Business/Property by interpreting business needs and developing strategic marketing plans. Evaluate advertising initiatives on an ongoing basis through interpreting data, identifying trends, and making actionable recommendations for continual improvement to drive results and success for the company.

Develop and submit creative briefs, project requests, budget and timeline parameters for creative work. Partner with Creative Services teams to ensure creative needs are executed on strategy, on time and on budget. Serve as main point of contact for property marketing approvals and prioritization guidance on all campaigns and projects.

Serve as the brand subject matter expert and key marketing partner by consulting on all guest facing developments and communications with Line of Business/Property leadership and executives.

Drive and uphold the rollout of company processes and approach to work, highly focused on efficiency and effectiveness.

Manage and lead a team of marketers to maintain a work environment that promotes guest service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the Company's diversity commitment.

Minimum Requirements: Bachelor's Degree or equivalent experience in advertising, marketing or a related field.

4+ years of prior relevant experience in advertising, marketing, client relationship management/client services, hospitality or a related field.

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