Marketing Specialist

Join our client's dynamic team as a part-time Marketing Specialist and unleash your creativity in shaping innovative campaigns that captivate audiences This role offers a perfect blend of flexibility and professional growth, where you'll thrive in a vibrant environment while making a real impact on our client's brand's success

Base Pay: $22.00-$26.44/hr.
Type: Contract to Hire
Location: Victor, NY
Hours: Part-time | Approximately 20 hours per week

Job Overview:
We are seeking a talented and dynamic Marketing Specialist on a part-time basis. The ideal candidate will be passionate about marketing, possess strong social media and digital marketing skills, and have experience in creating engaging content for platforms like LinkedIn. This role will primarily focus on managing our client's social media presence, crafting compelling content for LinkedIn, and coordinating mass media initiatives. If you are creative, detail-oriented, and thrive in a fast-paced environment, we want to hear from you.

Job Responsibilities:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage day-to-day activities across various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Create, curate, and schedule content that aligns with our brand voice and objectives.
• Monitor social media channels for trends, news, and conversations relevant to our industry and engage with our audience accordingly.
• Craft compelling and informative content for our LinkedIn, including posts, articles, and multimedia content.
• Collaborate with internal teams to gather insights, success stories, and industry updates to share on LinkedIn.
• Optimize content for engagement, visibility, and lead generation on the LinkedIn platform.
• Assist in the coordination of mass media initiatives, including press releases, media outreach, and advertisement placement.
• Work closely with external agencies or vendors to ensure timely delivery and quality of mass media materials.
• Track and analyze key metrics for social media and LinkedIn performance, such as reach, engagement, and conversion rates.

Job Qualifications:

• Bachelor's degree in Marketing, Communications, or related field, preferred. A.S. Degree, required.
• Proven experience in social media management and content creation, required.
• Proficiency in using social media management tools (e.g., Hootsuite, HubSpot, Buffer) and analytics platforms, ideal.
• Strong understanding of LinkedIn best practices and ability to create engaging content tailored to the platform.
• Familiarity with mass media channels and advertising principles is a plus.
• Proficient in MS Office Suite

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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