Marketing Specialist

The Marketing Specialist is responsible for building the service line business for Goshen Center for Cancer Care and Goshen Heart & Vascular Center through the strategic development and implementation of marketing plans, consistent with organizational and departmental priorities. Serves as the Marketing Department liaison with internal service lines as well as with external marketing vendors and partners. Will at all times strive for excellence through diligent, focused, and organized work habits.ResponsibilitiesWorks collaboratively with leadership to identify priorities, messaging and performance goalsRecommends and develops effective marketing strategies, including traditional and digital effortsManages the implementation and reporting for integrated marketing campaignsProject management for all marketing needs, website content, social media, video, mailings and moreMaintains day-to-day relationships with advertising agencies and marketing partnersAssists with editing and proofing to ensure brand continuity in all marketing tacticsTracks and optimizes marketing budgetsPosition QualificationsMinimum Education: Bachelor's degree. Outstanding work experience can compensate for a portion of the formal education.Preferred Education: Bachelor of Science in Communications, Marketing, Business or Health Administration.Minimum Experience: Three years communications/PR/marketing experiencePreferred Experience: Three to five years communications/PR/marketing experience in related fields within a health care organization.