Technical Marketing Specialist

1 month ago

Lansing, United States ALPS ALPINE Full time

Alps Alpine, a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous "First 1" and "Number 1" products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems, and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

Major Responsibilities

Create and maintain requirements, product roadmaps, technologies roadmaps, and research roadmaps Determine types of technical literature searches, seminars, technology shows, and sources of information to satisfy the information needs of the advanced engineering departments Evaluate existing company's products/solutions and provide recommendations for approaching related or adjacent markets Comprehensive market and technology assessment of business opportunities Monitor industry journals and keep updated on the latest trends, technologies, and best practices while providing updates every month Provide marketing support through reviewing, updating, and assisting the development of marketing materials, provide suggestions for new product development, and assist with trade shows Responsible for conducting geographic, demographic, and competitive analysis to inform marketing decisions and strategy Keeps informed about developments in the government, industry, and international fields as they apply to the organization's future technology plans

Skills required

Ability to do technical evaluation and positioning of competitive products with minimal supervision Ability to manage & support multiple activities (time management skills) Demonstrate ability to work independently and with others Excellent verbal, written skills, and presentation skills Ability to discuss highly technical concepts Experience conducting research, analyzing data, and presenting findings Know and use research tools, techniques, and services

Qualifications

MBA or advanced management degree is preferred, with an undergraduate degree in Business or Engineering and experience in related fields

Ability to meet deadlines is critical.

Ability to coordinate numerous projects at the same time (Time management)

Pressure to create products/technology

Must be willing to adjust the schedule on short notice for customer demands

10% - 15% travel required.

At various times there will be considerable pressure to complete information and presentation materials. #J-18808-Ljbffr

  • Email Marketing Specialist

    4 weeks ago

    Lansing, United States GAT Marketing Full time

    Position Title: Email Marketing Specialist (Manager) Location: Southfield Michigan - Hybrid Reports to: Senior Director of Operations Summary: At GAT Marketing, we believe in being a cutting-edge disruptive digital marketing agency with a commitment to learning and success. We’re a diverse bunch of thinkers and makers - curious, fun, passionate, and...

  • Email Marketing Specialist

    2 days ago

    Lansing, Michigan, United States GAT Marketing Full time

    Position Title:Email Marketing Specialist (Manager)Location:Southfield Michigan - HybridReports to:Senior Director of OperationsSummary:At GAT Marketing, we believe in being a cutting-edge disruptive digital marketing agency with a commitment to learning and success. Were a diverse bunch of thinkers and makers - curious, fun, passionate, and obsessed with...

  • Marketing Specialist

    2 days ago

    Lansing, United States Ayers Basement Systems Full time

    Job DescriptionJob DescriptionMarketing SpecialistWe are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email...

  • Marketing Specialist

    3 hours ago

    Lansing, United States Ayers Basement Systems Full time

    Job DescriptionJob DescriptionMarketing SpecialistWe are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email...

  • Digital Marketing Specialist

    2 weeks ago

    Lansing, United States Teradyne Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Digital Marketing Specialist ID: 7745 Function: Marketing Location: Novi, MI, US Digital Marketing Specialist Universal Robots is the market leader in the collaborative robotic space, and we are just getting started. We are looking for an ambitious, creative, and...

  • Marketing Specialist

    4 weeks ago

    Lansing, United States Revize Full time

    Revize Software Systems is a premier web site design and content management software provider that builds award winning websites and enables non-technical personnel in the organization to quickly and easily update content on Web Sites. Our corporate office is located in Troy, MI. We are looking for a Marketing Specialist who will handle the overall marketing...

  • Marketing Communications Specialist

    4 weeks ago

    Lansing, United States US Tech Solutions Full time

    US Tech Solutions, Inc. Marketing Communications Specialist Jersey City , Michigan Apply Now · The Corporate Communications team (technical communications, brand, public relations, social media, web, and advertising) reports to the Chief Strategy Officer. · Looking for a Marketing Communications Specialist to help create content for social media, write and...

  • Marketing Communications Specialist

    2 weeks ago

    Lansing, United States US Tech Solutions Full time

    US Tech Solutions, Inc. Marketing Communications Specialist Jersey City , Michigan Apply Now · The Corporate Communications team (technical communications, brand, public relations, social media, web, and advertising) reports to the Chief Strategy Officer. · Looking for a Marketing Communications Specialist to help create content for social media, write and...

  • Marketing Specialist

    4 weeks ago

    Lansing, United States Shaheen Chevrolet Full time

    Shaheen Automotive Group is ready to hire a full-time Marketing Specialist to join our growing Marketing Department! Job Type: Full-time 8 am – 5 pm (On occasion will reflect dealership hours) Reputable dealer trusted in the Lansing area for over 50 years! Medical, Dental and Vision benefits as well as Disability & Life Insurance 401k Plan with employer...

  • Product Information Specialist

    2 weeks ago

    Lansing, United States General Motors Full time

    This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. GM's Marketing Team will be bringing Product Information Specialists roles in house. We have multiple openings supporting Chevrolet, Buick, GMC, Cadillac and OnStar brands. This role...

  • Senior Marketing Specialist

    4 weeks ago

    Lansing, United States Crane Engineering Full time

    Description We are a family-oriented Midwest and East coast based company; with locations in Wisconsin, Minnesota, Michigan, Maryland, and Pennsylvania. As a result of our growth, we have a need for a Senior Marketing Specialist . The Senior Marketing Specialist is responsible for developing and executing marketing campaigns. These campaigns include 75%...

  • Email Marketing Specialist

    2 weeks ago

    Lansing, United States Blue Chip Talent Full time

    Blue Chip Talent is an award-winning, woman-owned staffing company that works hard to Advance Careers Daily. We pride ourselves on building lasting relationships. We do this through our unique ongoing touchpoint program, personalized orientation, bi-yearly appreciation lunches, company-sponsored charitable events, and our flagship family Woodward Dream...

  • Marketing Specialist

    1 month ago

    Lansing, United States McNaughton-McKay Full time

    McNaughton-McKay, 1357 E Lincoln Ave, MADISON HEIGHTS, Michigan, United States of America ● McNaughton-McKay, 2255 Citygate Drive, Columbus, Ohio, United States of America Req #916 Friday, May 10, 2024 Join the company that helps make American manufacturing possible. You’ll work alongside essential industries such as automotive, plastics, food, beverage...

  • Senior Specialist

    2 weeks ago

    Lansing, United States WESCO Full time

    As a Senior Specialist - Technical Sales, you will be customer facing and involved in the commercial/technical decision-making process of the sales cycle with a focus on identifying/closing large projects and driving incremental specialized product growth at all levels. You will provide pre- and post-sales support and expertise in a specified product...

  • Senior Specialist

    3 weeks ago

    Lansing, United States WESCO Full time

    As a Senior Specialist - Technical Sales, you will be customer facing and involved in the commercial/technical decision-making process of the sales cycle with a focus on identifying/closing large projects and driving incremental specialized product growth at all levels. You will provide pre- and post-sales support and expertise in a specified product...

  • Email Marketing Specialist

    2 weeks ago

    Lansing, United States Blue Chip Talent Full time

    Blue Chip Talent is an award-winning, woman-owned staffing company that works hard to “Advance Careers Daily”. We pride ourselves on building lasting relationships. We do this through our unique ongoing touchpoint program, personalized orientation, bi-yearly appreciation lunches, company-sponsored charitable events, and our flagship family Woodward Dream...

  • Marketing Specialist

    2 weeks ago

    Lansing, United States McNaughton-McKay Full time

    McNaughton-McKay, 1357 E Lincoln Ave, MADISON HEIGHTS, Michigan, United States of America ? McNaughton-McKay, 2255 Citygate Drive, Columbus, Ohio, United States of America Req #916 Friday, May 10, 2024 Join the company that helps make American manufacturing possible. Youll work alongside essential industries such as automotive, plastics, food, beverage and...

  • Technical Support Specialist

    1 month ago

    Lansing, United States Dykema Full time

    ** Technical Support Specialist** **Job Category****:** INFORMATION TECHNOLOGY **Requisition Number****:** TECHN001240 Showing 1 location **Job Details** **Description** Dykema is hiring a Tier 2 Technical Support Specialist in Lansing, MI to serve as a member of the Support Services team. The Technical Support Specialist is responsible for providing...

  • Technical Support Specialist

    2 weeks ago

    Lansing, United States Dykema Full time

    ** Technical Support Specialist** **Job Category****:** INFORMATION TECHNOLOGY **Requisition Number****:** TECHN001240 Showing 1 location **Job Details** **Description** Dykema is hiring a Tier 2 Technical Support Specialist in Lansing, MI to serve as a member of the Support Services team. The Technical Support Specialist is responsible for providing...

  • Technical Document Specialist

    1 month ago

    Lansing, United States Trillium Staffing Full time

    Trillium Professional has a long-term opportunity for a Technical Document Specialist in Sterling Heights, MI. Responsibilities to Anticipate for this role •Technical Documents Specialist must be able to: •Support/assist the Integrated Logistics Support products developers utilizing source data provided. •Perform supportability analysis and maintenance...