Digital Marketing Specialist

Digital Marketing Specialist Founded in 1993, MedeAnalytics is an innovation-focused company. Over the past three decades, we have worked tirelessly to reimagine healthcare through the power of dataand helped thousands of organizations achieve their potential along the way. Leveraging state-of-the-art analytics and data activation, MedeAnalytics delivers actionable insights that support payers, providers, employers, and public entities as they navigate the complex healthcare landscape. Using artificial intelligence and machine learning alongside the most advanced data orchestration in the industry, we empower organizations to optimize their resource allocation, experience superior patient outcomes, and achieve population health management goals. And that's just the beginning. With a deep understanding of the complex challenges facing the healthcare industry, MedeAnalytics offers a comprehensive suite of solutions to address key areas such as: Population Health Management: Gain insights into patient populations, identify at-risk individuals, and implement targeted interventions to improve health outcomes. Value-Based Care: Optimize care delivery, reduce costs, and enhance patient satisfaction by aligning with value-based care models. Revenue Cycle Management: Streamline revenue cycle processes, improve reimbursement rates, and minimize denials. And more MedeAnalytics is committed to delivering cutting-edge technology and exceptional customer service. Our team is passionate about transforming healthcare and making a positive impact on the lives of patients. MedeAnalytics is looking for a Digital Marketing Specialist to execute and analyze digital marketing strategies around owned, earned, and paid media to grow traffic, brand awareness, and demand. Channel responsibilities will include, but are not limited to email marketing and nurture campaigns, display advertising, SEM/SEO, and social media. The ideal candidate is responsible for executing the tactics that align with brand/marketing department goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency. This person will partner with the broader Marketing team to understand the business and oversee third-party agencies to support lead generation, conversion, and retention goals. The ideal candidate is a true marketer who specializes in the digital channel. Essential Duties and Responsibilities The essential functions include, but are not limited to the following: Collaborate with strategic marketing and cross-functional teams to execute digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences. Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads, and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities. Oversee development and implement revisions/updates to all websites, including content and engagement reporting. Manage digital agencies. Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking, and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives, and e-newsletters. Manage ICP and tradeshow target lists optimizing for maximum reachability and loading into marketing automation and Salesforce. Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement. Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company's marketing automation and CRM platforms. Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets. Establish and track KPIs, SEO results, and ROI targets for all digital marketing campaigns. Essential Education, Experience, and Interests: Bachelor's degree in Business or Digital Marketing, Information Technology, or a related field. 3-5 years of progressively responsible experience in a B2B digital marketing role leveraging marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM, and social media. Experience with WordPress, Google Analytics, marketing automation (HubSpot highly preferred), Salesforce, and ABM platforms (Terminus, SalesLoft) or similar tools. Experience in partnering with third-party vendors to launch digital campaigns. Track record of managing paid search, paid social, and display advertising programs to a profitable ROI. Certification of Advanced Digital Media Marketing, Google Digital Marketing, Google Analytics, or equivalent preferred. Excellent project management skills. Demonstrated experience engaging with and collaborating cross-functionally with a team player mentality. Additional Information: MedeAnalytics believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $85,000 - $100,000 USD. While this position is not bonus-eligible, it is part of our comprehensive total rewards program, which includes competitive benefits and opportunities for professional growth. Please note that actual compensation for all roles may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, relevant work experience, professional achievements/qualifications, skill level, business need, location, and will be finalized at the time of offer. Benefits Include: Comprehensive Medical, Dental, and Vision Coverage Effective the first of the month following your start date. Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD). Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing. 401(k) Plan with company match. Paid Holidays and Paid Time Off (PTO) Accruals. Employee Referral Bonus Program. Professional Development Opportunities to support your growth. And More We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. ** At this time, we are unable to provide or transfer sponsorship; candidates must be authorized to work in the country where this position is located and cannot require sponsorship now or in the future. At MedeAnalytics we deeply value each and every one of our committed, inspired, and passionate team members. If you're looking to make an impact doing work that matters, you're in the right place. Help us shape the future of healthcare by joining #TeamMede. MedeAnalytics does not utilize any outside vendors/agencies. Please no unsolicited phone calls or invites.