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Firestone Senior Brand Manager

1 month ago

Firestone, United States Bridgestone Americas Full time

Company Overview

Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to Serve Society with Superior Quality. We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future. We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need. Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries. Position Summary

The Firestone Senior Brand Manager will lead the Firestone Brand team within the Center of Excellence (COE) Brand. They will need to build Firestone Brand Power, with focus on driving saliency (top of mind awareness), meaning (spontaneous linkage of our brand to key associations) and distinction from competitors among primary targets. They will be the primary steward for the Firestone brand and go-to for all corporate and business marketing functions. This function will be done at West level, taking care of the specific requirements of Bridgestone Europe, Middle East and Africa (EMEA) & Bridgestone Americas (BSAM). This position will report to the VP of Brand Marketing and includes cross functional interactions with West Marketing COE teams including the Marketing Strategy and Operations (MSO) team to ensure alignment with the Firestone powerhouse, the Activation team to ensure the brand guidelines are well briefed and implemented, with the Digital Marketing and Experience group (DMX) team to brief the Media plan, with the Strategic Communication team to brief the internal and external communications plans. This function will also build relationships with business marketers, retail operations and sales teams, senior leadership, key customers, agencies, and internal / external partners. This teammate, based in Nashville, will have 1 direct report. Responsibilities

Responsibilities Lead Firestone Global Brand Committee and regional stakeholders (inc. retail) through process to establish and deliver new globally-aligned brand communications platform and playbooks grounded in new brand strategy; partner with all functions / businesses / regions on consistent deployment.

Leads management of Firestone Global Brand activity, supporting the Brand Manager in ongoing interaction with global regional brand managers, ensuring strategic and consistent use of the Firestone brand and marks in all regions of Bridgestone Global.

Oversee all Firestone Reason to Care and Hybrid Brand content (in collaboration with content creation team) in support of all West BUs in consistent deployment across all West functions and be consultant for the RTB material production.

Identify and deliver brand KPIs that measures and supports the business priorities.

Serves as primary liaison and collaborates with all enterprise functions (Marketing COE, Marketing Operations, Retail, BMS,…) to ensure strategic and consistent use of Firestone brand across the enterprise.

Work directly with business and functional agencies responsible for delivering key platform and content initiatives within expected timeframes.

Partner with MSO to manage and strategically expand Firestone licensing portfolio to grow contributions to Bridgestone Brands Co, LLC.

Partner with Activation team to support expansion and optimized activation of BSAM Sustainable Premium Motorsports portfolio, leveraging INDYCAR and INDY NXT in order to maximize brand benefit

Supports Firestone Brand Manager in career development, ensuring intentional and ongoing discussion around individual teammate career reflection as well as development goals and learning opportunities.

Qualifications 10+ years experience in Brand Management, marketing communications

Business Marketing and cross-geographies experiences are an asset

Strong interpersonal, communications, and collaboration skills. Must also have demonstrated cross-functional leadership.

Successful People manager experience demonstrated

Experience leading agency partners and/or external vendors

Strategic, creative thinker, demonstrating strong problem-solving skills

Comfort in dealing with ambiguity and a variety of initiatives and processes

Consistent track record in performing well in a fast-paced environment and interpersonal skills to lead multiple projects with tight deadlines effectively.

Ability to work with autonomy and able to work in Matrix organization with a remote management

Minimum Qualifications

Bachelor's degree; 6 y+ years of relevant experience including 3-5 years management or direct/indirect leadership experience Or Master's degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience

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