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Sr. Marketing Analyst

2 months ago

Farmington, United States Bosch USA Full time

**Company Description**

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology, or energy and building technology - with us you will have the chance to improve the quality of life across the globe.

**Work #LikeABosch**

Our strategic objective is to create connected solutions, improving the quality of life worldwide. Lets grow together, enjoy more, and inspire each other. Work #LikeA **Bosch.**

**Job Description**

We are seeking a highly analytical and organized Sr. Marketing Analyst to join our Power Solutions marketing team. This role concentrates on current and emerging powertrain technologies and trends that will shape the future of the industry such as the prolonged lifecycle of internal combustion engines, hybridization and hydrogen.

+ **Market Analysis:** Identify disruptive trends potentially impacting current or future revenue streams through desktop research, attending relevant conferences, working with external agencies and collaboration with internal experts. Analyze impact to the business and make suggestions to exploit opportunities and overcome challenges.

+ **Scenario Planning and Market Prognosis:** Develop powertrain scenarios based on external analysis and trends; project potential developments, opportunities, and threats. Forecast market development via vehicle volumes and platforms.

+ **Strategy Development:** Develop strategy and inform strategic decisions with a comprehensive understanding of customer preferences, competitor actions, technological advancements, and implications of political and regulatory landscapes. Filter through the noise to identify what is important for internal customers in the regional divisions and central sales teams.

+ **Government relations:** Serve as an interface with the Bosch government relations team to understand regulations (i.e. EPA, NHTSA and CARB GHG and emissions regulations) and identify and lead collaboration for public funding opportunities.

+ **Collaboration/Communication:** Engage with stakeholders to influence decision-making processes and contribute to shaping the future of mobility at Bosch. Communicate market knowledge and strategy via defined meetings & platforms.

+ **Manage and Optimize Stakeholder Network:** Drive alignment between global and regional stakeholders across Power Solutions and with corporate marketing teams.

**Qualifications**

+ Bachelors degree in Marketing, Economics and Management, or Business Administration

+ High proficiency in Excel and PowerPoint, Competency in other digital tools (e.g. Power BI, Canva, etc.)

+ 5+ years work experience in Marketing, Sales, or Strategy and Mobility Sector

+ Strong analytical skills including the ability to interpret and apply key data

+ Self-motivated and able to effectively complete tasks

+ Eagerness to learn and engage with new ideas

+ 3+ years of experience initiating and leading cross-functional collaboration

+ Demonstrated project management skills to drive forward new business solutions

**Additional Information**

+ All your information will be kept confidential according to EEO guidelines.

**Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.**