Vice President, Channel Marketing

1 day ago

Mt Rainier, United States ICMA-RC Full time

Join a great place to work with MissionSquare Retirement, a FINANCIAL SERVICES LEADER in public sector employee retirement products and services. Headquartered in Washington, DC, MissionSquare Retirement was founded to provide portable retirement benefits for city and county managers, enabling accumulated retirement assets to be transferred between employers. Today, MissionSquare Retirement serves more than 1.5 million participant accounts, and more than 9,000 retirement plans across the country. We have an extraordinary talent base and invite you to consider joining MissionSquare Retirement's Marketing team. Reporting to the Senior Vice President, Chief Marketing Officer, the Vice President, Channel Marketing will contribute to our continued success and help grow and retain Mission Square's client base across various financial service lines. The Vice President, Channel Marketing will be a strong team leader, an industry expert versed in financial services best practices who can partner with Strategy, Products, Sales, and Client Experience leaders to understand and quantify MissionSquare' s marketing opportunities and create channel-specific engagement strategies to support the above departments drive retention and growth. Essential Functions for this role include: Utilize deep understanding of financial services industry data/insights to develop marketing strategy for all audiences. Partners with Digital Marketing to implement innovation to grow scalable resources within the Marketing Department. Develop standard, repeatable processes that promote and enable operational efficiency. Manages a team of channel marketing managers to support internal and external clients. Accurately track activity performance and provide well-informed recommendations on future resources and budget allocation. Lead the development of channel specific campaign execution in support of enterprise initiatives and campaigns, marketing materials, and communications to engage and educate prospective and current clients regarding MissionSquare Retirement's financial and retirement products and services. Select and implement data driven multichannel communication programs focused on enterprise-wide financial services, to drive opportunities for Strategy, Product, Sales, and Client Experience, raise our profile and help improve growth and retention opportunities. Serve as a senior member of the marketing team, with peers leading, brand and messaging, digital and corporate communications. If you have the following skills, we encourage you to apply: 15 years of relevant work experience as a strategic product and channel marketing leader in financial services, emphasis on wealth management, retirement marketing in the investment management space BA/BS or equivalent experience MBA/MA or equivalent experience, Marketing, Communications, or similar relevant field, preferred Understanding of the dynamics of the public sector, 457 and 403b recordkeeping and fund distribution, financial advice marketplace and its participants - their business practices and decision-making processes Demonstrated expertise B to B investment product and channel marketing focused on marketing retirement investment products to government and institutional clients Confident and collaborative developer of marketing campaigns and messaging for plan sponsors and participants in the public sector. Exceptional planning, team management, and communication skills Experienced working against firm deadlines Detail-oriented to ensure polished client communications Ability to collaborate with peers and lead a team to manage multi-channel programs and content development targeting institutional, consultant and participant client segments. Proven success in a fast-paced, rapid-growth environment that values thoughtful strategy, high-quality execution, and continual improvement. Demonstrated strategic leadership and creativity Familiarity with Salesforce, Marketo, Investment product marketing, lead scoring and performance management Experience working in a regulated environment To benefit your career and support your wellbeing, we offer: Competitive Total Rewards (compensation and benefits) package, including 401(k) Plan with matching contributions Varied incentive plans Flexible/Hybrid work schedules Wellness programs Tuition reimbursement Professional and career development courses Mentoring programs Volunteerism program As a company, MissionSquare Retirement is an Equal Opportunity Employer. We strive to create an environment that reflects the value and diversity of our employees and fosters respect among them. We believe that talent from diverse backgrounds will further enhance our ability, and mission, to serve those who serve their communities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or any other protected classifications under any applicable law. LI-BC1

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