Director of Marketing
4 weeks ago
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results
Willingness to adapt and learn new skills to execute new initiatives
Ability to prioritize and manage rapidly shifting priorities
Functional Competencies
Strong MS Office Skills with emphasis on Excel
Excellent written and verbal communication
Strong sense of creativity and intuition
Ability to create lasting relationships to develop new business opportunities and work relationships.
Attention to detail and the ability to manage multiple projects at once are paramount to this position.
Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving and collaboration
Willingness to help the team successfully execute projects
Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
3-5 years' experience in live event sales, preferred
Ticketing experience with Archtics, and Ticketmaster preferred
Google Ads certification is a plus
Relationship with local media sales reps in Baltimore is a plus
Communication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reports
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
Ability to write email, social media, and sales copy
Ability to effectively present information to internal staff and outside show and presenting partner representatives
Critical Thinking
Able to create specialized marketing plans for each individual production based on each show's unique target audience
Remain nimble to shift strategies as needed based on reporting metrics and sales data
Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans
Physical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
Plan and produce various promotional and sales events
Set up and breakdown for off-site events
Some travel for company and industry-related events
Work Environment
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:
Fostering a team spirit
Assisting with other departments needs as requested
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