Content Creator

2 months ago

New York, United States USHG Full time
Who you are:

The Content Creator (Part-Time) will be responsible for managing the Instagram account for Gramercy Tavern. They will also capture content (video and stills) for press, digital, email, collateral and other marketing materials. This role involves creating visually engaging, brand-aligned content and managing community interactions. The Content Creator (Part-Time) will align their work with the overarching marketing strategy and maintain the excellence and distinctive brand presence of each restaurant. The role will report directly to the Marketing Manager - all creative and strategy will be approved by the Marketing Manager before posting.

What you'll do:

Content Creation & Execution:

  • Ensure consistent posting cadence: a mix of still images, carousels and video content 3-4 times per week for each restaurant's Instagram account. Reposting UGC and imagery in stories.
  • Develop and produce high-quality, on-brand visual content (photos, videos, captions).
  • Build story highlights that reinforce the unique offering of GT
  • As needed, capture content (video and stills) for press, digital, email, collateral and other marketing materials.
Relationships & Partnerships:
  • Work closely with the Marketing Manager who will approve all content ideas, posts and copy.
  • Develop strong relationships with the restaurant teams (chefs, managers, front-of-house) in order to collaborate and uncover interesting stories.
  • Partner with the GM and Chef to plan shoots that work around the restaurant's schedule and are minimally disruptive to service.
  • Attend the monthly, in-person marketing meeting which is held at the restaurant. Dates will be provided.
Content Strategy & Calendar:
  • Develop content ideas that further the business goals and seasonal themes for GT.
  • Maintain a monthly content calendar, ensuring alignment with larger marketing initiatives, promotions, and events.
Community Management:
  • Respond to comments, direct messages, and follower interactions promptly and professionally.
  • Foster positive engagement with followers, encouraging community building and customer loyalty.
  • Monitor and maintain brand voice in all community management efforts.
What we need from you:
  • Experience as a content creator or social media coordinator
  • Availability to work 10-12 hours per month
  • Portfolio of Previous Work in Social Media, Communications and/or Marketing
  • Exceptional writing skills - writing samples a plus
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Expert in social media platforms; including Meta, X, LinkedIn, and TikTok.
  • Restaurant or Hospitality experience is a plus
  • Proficiency in eye catching photography, video capture and editing
What you'll get from us:
  • Hourly rate of $25 - 30/hr
  • Paid Time Off to support you with an active life outside of work
  • Paid Parental Leave
  • 51% dining discount throughout the USHG family of restaurants
  • Eligibility for the USHG Digital Wallet, where you'll have daily access to earnings and flexible saving options
  • Employee Assistance Program to support overall mental wellbeing
  • Matched 401(k) to help you invest in your future
  • Generous Employee Referral Program
  • Access to the USHG HUGS Employee Relief Fund

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