Marketing Specialist, Scala Commerce

2 weeks ago

Malvern, United States STRATACACHE GROUP Full time
Job Details

Job Location
Scala - Malvern, PA

Position Type
Full Time

Education Level
4 Year Degree

Job Category
Marketing

More about our company & position:

STRATACACHE delivers exceptional customer and audience experiences through a wide array of marketing technology including digital signs, digital menu boards, video walls, self-service kiosks and more. Our advanced solutions enable the world's biggest brands to use a combination of display, AI and sensors to deliver targeted promotional or task-based messaging on any digital sign. With 3.3 million+ software activations globally, we power the biggest networks for the worlds largest brands. Across the STRATACACHE family of complementary marketing technology solution companies, we have the technology, expertise, and track record to bring retail innovation that delivers results to sectors such as retail, quick service restaurants, hospitality, corporate communications and more. Learn more about STRATACACHE, based in Dayton, Ohio, at www.stratacache.com or on Social Media at LinkedIn, Twitter, and Facebook

The Marketing Specialist is responsible for marketing activities around the go-to-market and ongoing sales enablement strategy for the retail and hospitality technology division of STRATACACHE, Scala Commerce. The Marketing Specialist will work on materials that fill the marketing pipeline, creating sales opportunities that focus on our in-house self order kiosks, self checkout, automated pickup, self service kiosks and AI solutions. The right candidate for this job will be located near Scala US headquarters in Malvern, PA or STRATACACHE headquarters in Dayton, Ohio. The job description for this role may include the following responsibilities and qualifications:

Core Responsibilities, as part of the Scala marketing team of writers, web developers, designers, event and automation specialists:

  • Tactical execution of marketing tasks: Contribute to and tactically lead the go-to-market strategy and execution of tasks in collaboration with the marketing team.
  • Sales enablement: Work directly with Scala Commerce leaders to establish needs for B2B sales conversations about our technology solutions. Execute development of marketing assets including presentations, sell and spec sheets, marketing messaging and direct/mass communications.
  • Content creation: Work with writing, design and web team members to contribute to content creation and marketing assets.
  • Event or meeting collaboration: As needed, work with the sales, on-site event, facilities and marketing automation teams on tactical execution of promotional events or on-site meetings.
  • Product marketing coordination: Work directly with product managers to ensure marketing and sales messaging aligns with current hardware, software and professional services offering. Be able to quickly develop materials and copy that reflects product updates or launches.
  • Sales pipeline and in-bound leads: Strategy and execution of activities that drive in-bound leads, as well as reporting on current metrics.
  • Market research and competitive landscape: Understand the ever-changing global competition for technology that impacts the shopper, audience, and guest experience.
Basic & Preferred Qualifications:
  • Bachelors degree in Marketing, Communications or a closely related field is required.
  • A minimum of five (5) years of experience in a marketing or communications role required.
  • Demonstrated ability to contribute to content creation; ability to provide examples of work is a plus.
  • An interest in technology and how it impacts everyday life, especially in retail, restaurants, and hospitality venues.
  • Proficiency in website management fundamentals, website updating and WordPress.
  • Understanding or proficiency in Pardot and Salesforce.
  • Proficiency in social media platforms and strategy.
  • A solid understanding of PPC strategy, SEO, SEM is a plus.
  • Understanding of budget, project and event management.
  • Comfort with assisting with events and greeting guests at the facilities.
  • Excellent communication skills and ability to collaborate with web and design teams.
  • Strong project coordination skills and experience working with an agency style marketing team.

PLEASE COMPLETE ALL OF APPLICATION INCLUDING ANSWERING QUESTIONS IN ORDER TO BE CONSIDERED FOR EMPLOYMENT

EMPLOYMENT CONDITIONS: As a condition of employment, all successful candidates are required to consent and successfully pass mandatory drug and background screening prior to first day of employment.

STRATACACHE and its family of companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable federal, state or local law.

While we are excited and appreciate you interest in our opportunities, please keep in mind that we are not able to contact all applicants that have applied.

No vendor/agency solicitation please.

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