Manager, Luxury Brand Management, W Hotels
1 month ago
JOB SUMMARY
***This position is based in the NY Office ONLY (hybrid)***
The Manager, Luxury Brands, W Hotels is an individual contributor and strategic and creative brand executive, deeply immersed in lifestyle, cultural trends and experiences, with a focus for guest experience and consumer satisfaction. This role will support the VP, Luxury Brands on the development, execution and sustainment of successful guest initiatives and strategy for W Hotels Worldwide and will be a key member of the W Hotels Global Brand Team. Success in this role requires a passion for culture, initiatives, hotel operations, guest satisfaction and lifestyle luxury. More simply, this person likes to get stuff done and do great work while having fun.
This is a critical role on the W Brand team to deliver on the brand strategy. The role is responsible for the strategy, creation, execution, and sustainment of guest experience initiatives that drive differentiation, guest satisfaction, and reinforce W's unique Cult for Culture. This role will collaborate closely with multiple stakeholders across the organization to achieve fast and effective roll out of initiatives, acting as the primary W Brand representative to leverage the expertise and resources of Marriott International.
The Manager, Luxury Brands will concept, design, and lead strategic initiatives for the brand, fostering and driving the brand's culture and strategy of innovation to position W as a differentiated luxury brand. Key responsibilities include articulating W vision, strategy and experience into actionable frameworks, tactics, and programs for internal stakeholders on/above property, creating compelling property/product/experiences that will align with Brand mission and vision, putting the guest at the center of everything, developing new and driving existing strategic brand initiatives, and ensuring global consistency in how our brand passions and guest touchpoints are coming to life on property. The ideal candidate is an experienced, passionate strategist and guest experience designer, deeply immersed in global cultural trends/experiences and hospitality; is globally minded and endlessly curious, while constantly representing W New Positioning; and leads with empathy, authenticity, and inclusion.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
- 3+ years of relevant professional experience in brand, consulting strategic agency, operations, or versatile startup environment
- On-property hospitality experience or lifestyle brand (or brand ops) experience
- Demonstrated project leadership and management skills, including ability to lead multi-functional project teams
- Previous successful work experience in multi-discipline environment
- Able to work independently, under very tight deadlines in a high paced environment
- Positive, can-do attitude.
- Experience with customer research and analytics, including abilities to make business case for necessary research, proficiency in the analysis of customer research and quality analytics
- Record of balancing analytical and creative thinking, with experience systematizing a creative process
Development of Guest initiatives
- Builds unique, meaningful brand experiences through all consumer touchpoints, following a guest-centric approach to. Works collaboratively with owners, operators, cross-functional leaders and hotel teams to identify and develop new initiatives/offerings
- Leads development and sustainment of new W programs that deliver the brand promise and create tangible and measurable experiences that support guest satisfaction and brand promise
- Engages network of W teams and Talent from around the world to get conceptual and operational feedback at multiple stages of initiative development to promote hotel buy-in and adoption
- Creates effective new brand/ops processes and communications to tighten the turnaround of project development, especially with broader programs that require shared resources such as legal, sourcing, etc.
- Drives consistency in the guest experience across passion point programming
- Supports development and articulation of key brand strategy content, including evolution of core positioning, brand experience and brand passion frameworks
- Leads analysis of industry forecasts, brand/travel futures reports, and digital trend data and incorporates key stats into core W messaging and communications
- Assists in development and/or customization of core brand presentations for brand strategies, program guides, key meetings/events, etc.
- Liaises with Consumer Insights team to research new projects and inform and/or support development of new initiatives
- Supports conceptualization and differentiation of all W brand extensions, working across Design, Development and Global Operations (GO) teams
- Distills new brand strategies and direction into actionable, audience-focused messaging and content
- Supports W approach to stakeholder engagement, communication strategy, launch and rollout of new W brand initiatives.
- Liaises between W brand, GO and continent teams to ensure the right audiences receive the right information at the right time.
- Delivers clear, compelling and actionable audience-focused branded content that defines the value of each new initiative to W, and makes it easy for each stakeholder group to grasp the objectives, deliverables, and KPIs.
- Leads content creation for each design and development project including documentation packages for product and service designs and final implementation checklists for hotels.
- Supports communications, such as written/email, decks/toolkits, conference calls, webinars and experimental/social channels, for each rollout to above property and property teams.
- Manages publication of Brand ops content on Marriott Global Source (company's intranet site).
- Supports all projects and initiatives related to brand culture, trainings and guest experience
- Supports new W openings and ensure openings team has most up-to-date tools, resources and training. Represent the brand and act as brand champion at property level, infusing W new brand positioning in all touchpoints of the hotel experience
- Recognizes all-star W Talent who "Dare to be Different" and exemplify the W mindset in their approach to implementing new initiatives Hotel Experience Delivery
- Supports brand marketing on key programs and portfolio to ensure brand marketing and guest experience are fully aligned and cohesive
- Helps identify brand partners for collaborations, video/app technology activations/partnerships
- Develops and drives brand initiatives, identifying partnerships in articulating and operationalizing our unique luxury brand offering for our properties
- Demonstrates self-confidence, energy, and enthusiasm
- Maintains positive working relations with internal customers and department managers
- Informs and/or updates leaders on relevant information in a timely manner
- Manages time effectively and conducts activities in an organized manner
- Presents ideas, expectations, and information in a concise, organized manner
- Uses problem solving methodology for decision making and follow up
- Performs other reasonable duties as assigned by manager
For New York state only:
The salary range for this position is $101,096.00 to $178,603.00 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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