Director of Paid Acquisition

4 weeks ago

Austin, United States LawnStarter Full time

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $35 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.

We're growing rapidly, and currently looking for a Director of Paid Acquisition to help take our growth to the next level.

If you thrive in a fast-paced, scrappy startup environment and love the intersection of data and digital marketing, read on.

What you'll be responsible for:

  • Growing Revenue from Paid Search: This is the big one. Leveraging all the tools that Google gives you, from bid optimization, to copy tests, to audience-based rules. And pairing that with internal customer cohort and third party data to maximize ROAS.
  • Analyzing Data for Insights: Do lifetime values differ by keyword or channel? How about conversion rates by market, or time of day?
  • Building Tools and Systems: We take a technical approach to most things, so we'll expect you to quarterback projects that make things easier. Whether it's building a system to better test ad copy, or working with engineering to integrate the ad platforms with our internal data, that'll be in your wheelhouse.
  • Exploring New Channels: From the traditional to non-traditional, we're always experimenting with new things. We expect you to ideate, test, and iterate to discover new channels that provide a positive ROI.
  • Owning the P&L for Ad Spend: This is an integral part of the business, and you'll be in charge of all of it. We expect you to own both the revenue and cost side of paid acquisition, and to be able to prepare a 3 year, 1 year and quarterly plans.
  • Expanding into New Verticals: As we venture into new home services markets, you'll be at the helm, tailoring and scaling our paid strategies to fit each unique vertical. This role requires a creative yet analytical approach to tap into specific market potentials and drive significant growth.
  • Build a Dynamic Team: Leadership is key. You'll be responsible for building and nurturing a team of sharp, driven paid acquisition experts. Your role will involve mentoring this group, setting clear performance metrics, and leading by example to define a culture of innovation and improvement.
  • Cross-Team Collaboration: Integration is crucial. You'll bridge the gap between paid acquisition efforts and other departmental strategies, ensuring alignment with the company's overall business goals. This involves close collaboration with product teams, sales, and customer service to enhance the effectiveness of our marketing initiatives.
Requirements
  • Experience With Large Scale Paid Search Campaigns: This ain't a small business campaign that can be managed with a spreadsheet. We're offering a multitude of services across hundreds of markets, each with its own seasonality, pricing, demographics and other nuances. You must know how to manage Adwords at scale. Ideally you have a background in this form of SEM in an area such as travel, jobs, home services or ticketing.
  • Strong Technical Chops & Business Intuition: You should be a master of spreadsheets and comfortable in SQL. Scripting languages are a huge plus. Additionally, you should be able to pair complex data analysis with business intuition and be able to communicate key insights to company leadership.
  • Ready to Roll Up Your Sleeves: Despite the seniority of this role, our lean team structure means you'll need to be both a leader and a hands-on contributor. You'll manage, mentor, and lead by example, stepping in to directly handle tasks when necessary.
Benefits
  • $150 - $170k annual salary range
  • Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That's why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.
  • Supporting self-care: We have unlimited vacation policy and will nudge you to utilize it to care for yourself. We will operate together to ensure you have the support you need.
  • Healthcare benefits: Medical, dental, vision and 401k
  • Fully remote position: Work remotely from anywhere you want.

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