Growth Marketing Manager

2 weeks ago

Falls Church, United States Naylor Association Solutions (Naylor, LLC) Full time

Overview

Founded in Raleigh, NC, in 2008 and now a proud part of Naylor Association Solutions since 2019, Digital Summit has firmly established itself as the premier digital marketing conference series in the United States. With over 1,200+ sessions, workshops, and seminars annually, we offer an unparalleled depth of knowledge in digital marketing best practices and tactics. Our content, available on-demand at digitalsummit.com, is a treasure trove for those looking to advance their skills in the digital ecosystem.

Our keynotes feature luminaries like Seth Godin, Mark Cuban, and Gary Vaynerchuk, alongside thought leaders from global giants such as Disney, Microsoft, Google, and Amazon. The Digital Summit Series is where the best minds in digital marketing - from agency experts and influencers to industry analysts - come together to share their insights and shape the future of the industry.

The Digital Audience Growth Manager will play a crucial role in driving audience growth through a multifaceted digital marketing strategy. This position is pivotal for well versed in SEO, paid search, retargeting, social media advertising, and Account-Based Marketing (ABM) campaigns. The successful candidate will be responsible for crafting targeted campaigns that align with our strategic initiatives to engage and convert our most valued audience members.

Responsibilities

SEO and Paid Search Campaigns: Devise and implement strategies to enhance our visibility and engagement through SEO and carefully managed paid search efforts. Retargeting and Social Media Paid Campaigns: Utilize advanced retargeting strategies and execute high-impact social media paid campaigns to maintain engagement and encourage conversion. Customer Journey Optimization: Analyze the end-to-end customer journey, optimizing touchpoints to improve the overall experience and conversion rates. ABM Campaigns : Develop and execute Account-Based Marketing campaigns to target and engage specific high-value accounts for group sales, closely collaborating with the sales team to create personalized marketing strategies that resonate with key stakeholders within these accounts. Analytics and Performance Measurement: Leverage analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns, including ABM efforts, to continually refine and enhance strategies. Collaboration and Strategy Development: Work closely with sales and marketing teams to identify target accounts, develop customized engagement strategies, and execute campaigns that align with overall business goals. Campaign ROI and Market Analysis: Implement robust mechanisms for measuring marketing campaign effectiveness and conduct thorough market analyses to inform strategies, ensuring marketing investments are aligned with business goals and deliver maximum ROI. Marketing Strategy and Branding: Develop and execute a cohesive marketing strategy that enhances the Digital Summit brand positioning and visibility in the market, aligning with company objectives and customer expectations. Technology and Analytics Integration: Collaborate with Sales, Marketing Operations, and IT teams to enhance and integrate marketing automation, CRM, and analytics tools, facilitating deeper insights into campaign performance and customer behavior. Budget and Performance Management: Manage the digital advertising budget, carefully tracking expenses and investments to ensure optimal use of resources and clear demonstration of ROI.

Qualifications

Bachelor’s degree in marketing, Business, or a related field. 5+ years of experience in digital marketing, with a proven track record in SEO, paid search, social media advertising, retargeting, and specifically, ABM campaigns. Deep understanding of digital marketing tools and platforms, including CRM and ABM software, Google Analytics, Google Ads, AdRoll, and social media advertising platforms. Strong analytical skills with the ability to interpret data to make informed decisions. Exceptional project management and collaboration skills, with the ability to lead cross-functional initiatives. Creative thinker with a strategic mindset, capable of developing innovative solutions to engage and convert target accounts.

Join us and be a part of a team that values innovation and is dedicated to empowering associations through effective marketing and analytics. Apply now to start your journey with Naylor Association Solutions

Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce. #J-18808-Ljbffr

  • Marketing Manager

    4 days ago

    Falls Church, United States My Psychiatrist Full time

    Description JOB DESCRIPTION My Psychiatrist is a well-established multi-disciplinary outpatient mental health group practice. We are seeking a Full-Time marketing manager. RESPONSIBILITIES Develop and execute a comprehensive marketing plan that includes traditional and digital marketing strategies Focus on B2B marketing by establishing and maintaining...

  • Marketing Manager

    7 days ago

    Falls Church, United States CohnReznick Full time

    Job Description Job description 1 As CohnReznick grows, so do our career opportunities. As one of the nation’s top Professional Services and Business Advisory firms, we foster teams in Advisory, Assurance, and Tax services that value innovation and collaboration in everything they do! We currently have an exciting career opportunity for an Advisory...

  • Campaign Marketing Manager

    4 weeks ago

    Falls Church, United States Smart Solutions Inc Full time

    Description As a Campaign Marketing Manager, you will spearhead the planning, execution, and management of strategic marketing campaigns. You'll be responsible for driving results and achieving campaign objectives through innovative strategies and effective collaboration with cross-functional teams. Key Responsibilities: Develop and implement comprehensive...

  • Campaign Marketing Manager

    3 days ago

    Falls Church, United States Smart Solutions Inc Full time

    Description We are seeking a talented individual to join our team as a Campaign Marketing Manager and lead our efforts in driving brand awareness and engagement. As a Campaign Marketing Manager, you will be responsible for planning, executing, and analyzing marketing campaigns to achieve our business objectives. You will work closely with cross-functional...

  • Marketing Campaign Manager – Federal Health

    7 days ago

    Falls Church, United States General Dynamics Information Technology Full time

    Own your opportunity to be at the center of GDIT’s business growth. Work on high-impact marketing campaigns and collaborate with a team to make mission success achievable. GDIT is seeking a strategic marketing professional to join the GDIT marketing team. In this role, you will focus on campaign development and execution supporting the growing Federal...

  • Product Marketing Manager

    6 days ago

    Falls Church, United States RegScale Full time

    RegScale is a continuous controls monitoring (CCM) platform that enables GRC outcomes faster and at a lower cost than legacy programs currently deliver. These efficiency gains are achieved through extreme automation powered by CCM engines to bridge security, risk, and compliance activities. Our CCM automation engines and AI tools operate independently but...

  • Marketing Campaign Manager

    6 days ago

    Falls Church, United States American Advertising Federation Full time

    Own your opportunity to be at the center of GDIT's business growth. Work on high-impact marketing campaigns and collaborate with a team to make mission success achievable. GDIT is seeking a strategic marketing professional to join the GDIT marketing team. In this role, you will focus on campaign development and execution supporting the growing Federal Health...

  • Marketing Campaign Manager Federal Health

    3 days ago

    Falls Church, United States General Dynamics Information Technology Full time

    Own your opportunity to be at the center of GDITs business growth. Work on high-impact marketing campaigns and collaborate with a team to make mission success achievable. GDIT is seeking a strategic marketing professional to join the GDIT marketing Campaign Manager, Marketing, Health, Manager, Business Development, Program Leader, Business Services

  • Senior Product Marketing Manager

    5 days ago

    Falls Church, United States RegScale Full time

    RegScale is a continuous controls monitoring (CCM) platform that enables GRC outcomes faster and at a lower cost than legacy programs currently deliver. These efficiency gains are achieved through extreme automation powered by CCM engines to bridge security, risk, and compliance activities. Our CCM automation engines and AI tools operate independently but...

  • Market Financial Center Manager

    2 weeks ago

    Falls Church, United States Bank of America Full time

    Market Financial Center Manager - Arlington Market page is loaded Market Financial Center Manager - Arlington Market Apply locations Falls Church time type Full time posted on Posted 2 Days Ago job requisition id 24018293 Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every...

  • Product Marketing Manager

    5 days ago

    Falls Church, United States Redwood Software Full time

    Important: We have been made aware that individuals are posing as Redwood recruiters in an attempt to deceive candidates into sharing personal information. Redwood employees will only contact you from an “@redwood.com” email domain. If you have questions or suspect an email is fraudulent, please contact us at recruitment@redwood.com . OUR MISSION At...

  • Digital Marketing Manager

    6 days ago

    Falls Church, United States CHEMTREC Full time

    Interested in joining our team? We are currently hiring a Digital Marketing Manager! The position is responsible for developing and executing the digital strategy, managing CHEMTREC and TRANSCAER’s websites, growing their presence on social media platforms, and overseeing paid media campaigns. The position reports directly to the Marketing Director. Major...

  • Travel Center General Manager

    5 days ago

    Falls Church, United States Petroleum Marketing Group Full time

    Job DescriptionJob DescriptionDescription:Davis Express is currently searching for Management candidates for our convenience stores in Prince George, Stony Creek, and Warfield, VA locations. Apply today to drive your future!Job DescriptionSummary: The General Manager will be responsible for the overall sales growth and profitability of a high-volume retail...

  • Event Marketing Manager

    1 month ago

    Falls Church, United States The Home Doctor Full time

    The **Home Show/Event Manager** is responsible for coordinating all of the moving parts involved in ensuring events go smoothly. Duties include booking, payment, staffing, setting up, and breaking down the events/shows. They plan and coordinate all the details before the event and handle day-of logistics. **Responsibilities** - Organize events in creative...

  • VP of Sales

    5 days ago

    Falls Church, United States Lavendo Full time

    Job DescriptionJob DescriptionJoin our client, a hyper-growth Data Privacy/Security startup led by a visionary leader and 3x times repeat founder. Their Data Privacy Governance Platform utilizes patented AI technology to revolutionize and protect customer data, ensuring compliance with GDPR, CCPA, and other privacy laws for dozens of Fortune 100...

  • Sales & Marketing Operations Coordinator

    5 days ago

    Falls Church, United States Tax Analysts Full time

    Tax Analysts, publisher of Tax Notes, is the leading global publisher and essential source of news and analysis for over 150,000 tax professionals, with correspondents in more than 125 countries, and close to 200 local talented professionals. Our Culture and Values encompass transparency and passion around cultivating an environment that embraces...

  • Sales & Marketing Operations Coordinator

    6 days ago

    Falls Church, United States Tax Notes Full time

    Tax Analysts, publisher of Tax Notes, is the leading global publisher and essential source of news and analysis for over 150,000 tax professionals, with correspondents in more than 125 countries, and close to 200 local talented professionals. Our Culture and Values encompass transparency and passion around cultivating an environment that embraces...

  • Marketing Communications

    6 days ago

    Falls Church, Virginia, United States BAE Systems Full time

    Job Description What's a career like at BAE Systems? Remarkable BAE Systems Inc. is looking for a motivated, analytical, and driven team member to join the team. The Marketing Communications & Events Specialist will support the planning and execution of BAE Systems, Inc.'s marketing communications activities to promote the products, capabilities and...

  • Sales & Marketing Operations Coordinator

    4 days ago

    Falls Church, United States Tax Analysts Full time

    Tax Analysts, publisher of Tax Notes, is the leading global publisher and essential source of news and analysis for over 150,000 tax professionals, with correspondents in more than 125 countries, and close to 200 local talented professionals. Our Culture and Values encompass transparency and passion around cultivating an environment that embraces...

  • Sales & Marketing Operations Coordinator

    1 day ago

    Falls Church, United States Tax Analysts Full time

    Tax Analysts, publisher of Tax Notes, is the leading global publisher and essential source of news and analysis for over 150,000 tax professionals, with correspondents in more than 125 countries, and close to 200 local talented professionals. Our Culture and Values encompass transparency and passion around cultivating an environment that embraces...