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Sr Mgr, Lifecycle

2 months ago

Roswell, United States SiteOne Landscape Supply Full time
Company Overview

SiteOne associates are customer obsessed, always safe, continuously improving, and having fun Whether you are experienced in the green industry, a professional looking for a career change, or a new graduate or veteran transitioning into the workforce, we are confident you will find opportunity and reward with SiteOne.

SiteOne Landscape Supply is the largest and only national wholesale distributor of landscaping products in the United States and Canada. With nearly 700 branches across the U.S. and Canada, we offer a comprehensive selection of products including: irrigation supplies, fertilizer and control products, nursery goods, hardscapes, landscape lighting, drainage and erosion control products, tools, and other landscaping accessories and supplies.

Position Overview

The Senior Manager, Lifecycle & Email Marketing will lead strategy and execution of lifecycle marketing campaigns, with a strong emphasis on utilizing 1:1 channels, including email and SMS. The ideal candidate is a creative and data-driven marketer with a love for improving customer experiences and relationships, optimization and problem-solving, and enjoys utilizing automation/CRM tools to nurture, grow, and retain customers.

The Senior Manager, Lifecycle & Email Marketing will partner closely with Product and Integrated Marketing, Sales and Operations teams well as channel managers across the Marketing organization to develop campaigns and identify opportunities for a lifecycle approach. This role reports to the Senior Director, Lifecycle Marketing.

What You'll DO:
  • Lifecycle Marketing:
  • Oversee the end-to-end execution of lifecycle marketing campaigns, including planning, segmentation, testing, deployment, and analysis
  • Develop and deliver a roadmap for lifecycle email and messaging content and campaigns, driving optimized performance through segmentation, automation and personalization
  • Lead and coach a team of email specialists who are responsible for building, testing, and scheduling campaigns as well as development of lifecycle journeys
  • Email Marketing:
  • Manage SiteOne's email and SMS channels, inclusive of strategy, execution and reporting
  • Inform the strategy behind personalization, creative, and content for growth-focused email campaigns across the lifecycle to increase engagement and sales, including using email-marketing to drive up-sell and cross-sell opportunities
  • Partner with Integrated Marketing and Content teams to create impactful email copy, design and templates
  • Deliver Results:
  • Work collaboratively with internal cross-departmental teams and other partners to lead strategy, future-thinking and testing, while balancing day-to-day priorities
  • Support other lifecycle marketing team members in strategy development and implement channel best practices to reach business goals.
  • Ensure smooth team operations to oversee business requests, refine processes and prioritization as well as position and enable the team as subject-matter experts
  • Partner with other field-support leaders to provide necessary associate tools and resources related to lifecycle and email strategies
Skills We Are Seeking
  • 10+ years progressive experience in Marketing, brand management, email, and Customer Lifecycle Management. Agency Experience Preferred.
  • Bachelor's in Business, Marketing, or a related degree
  • Proven experience leading a lifecycle and email marketing strategy and team - ideally through transformation or growth
  • Strong, firsthand experience with email marketing, particularly utilizing Salesforce Marketing Cloud, and with building campaigns, utilizing the common tools, and understanding how to enable lifecycle marketing tactics via email and SMS channels
  • Success having led and executed robust personalization, segmentation and targeting efforts
  • Ability to understand and contribute to cross-functional discussion and planning around efforts to increase engagement, reduce churn and improve conversion
  • An appreciation and/or a reasonable experience in design and copywriting, particularly for email and SMS communications
  • Ability to lead team prioritization, performance and alignment with enterprise objectives while also being a player-coach
  • Experience within the B2B sector is a plus
PERKS:
  • Competitive Compensation
  • Medical, Dental and Vision plans
  • Paid Time Off, Paid Holidays
  • 401k with company match
  • Tuition Reimbursement
  • Lucrative Associate Referral Program
  • Company Apparel and Work Boot Vouchers
  • Opportunity for Advancement
  • Paid Training and Business Certifications Available
  • Free Counseling Services/Employee Assistance Program
  • Life Insurance and Short- and Long-Term Disability Insurance
  • Product Discounts
  • Most Branches never work Sundays


THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.

SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne-including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination-will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.