Manager, Paid Search

2 weeks ago

Nashville, United States Bridgestone Americas Full time

Company Overview

Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to Serve Society with Superior Quality. We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future. We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need. Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries. Position Summary

We are currently seeking a talented Manager, Paid Search to join our Digital Marketing Team in a remote position in the US. At Bridgestone Americas we value Diversity. We are building a team as diverse as the world we serve. We believe in championing all perspectives, individuals, and teams. We are creating a workplace that fosters a culture of acceptance where you are free to be your true self because what we need is who you are. More about this role: Manager, Paid Search This role will be responsible for the development of digital advertising paid search strategies across the entire product and brand portfolio, co-developing cross-channel media plans that address both strategic and tactical aspects. The ideal candidate brings prior experience in planning and executing paid search campaigns, along with strong analytical skills and effective communication abilities, leveraging consumer insights, data, and platform performance to inform integrated omnichannel plans. Responsibilities

Job functions include but are not limited to: Drive the development of media campaign recommendations by providing strategic insight into the best keywords/phrases and targeting strategies to support campaign KPIs based on sound strategies and research

Maintain an understanding of client business goals and marketing objectives and translate them into digital objectives/strategies

Partner with Product and Brand teams to advise on brand/non-brand keywords and competitive conquesting

Review, provide input, and act on campaign results and analytics, demonstrating the effectiveness of the media optimization, and articulating insights based on analytic data

Manage internal and external relationships, while planning paid search campaigns

Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization.

5 years of managing paid search campaigns with progressive levels of responsibility

Solid foundation of campaign optimization strategies, keyword targeting, bidding strategies, and ad copy testing.

Extensive expertise in Google Ads

Previous Leadership & Team Management

Demonstrated business acumen and a track record of success in the media services industry

Digital Marketing Certifications are a plus

Bachelor's degree; 6 y+ years of relevant experience including 3-5 years management or direct/indirect leadership experience Or Master's degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience

Preferred qualifications: Agency experience is highly desired for this role.

Apply and join our team to begin a career at Bridgestone Americas. Trust your talent; trust the journey. Be Bridgestone. Special Note:

If you do not feel you hit every qualification on this list, we encourage you to apply anyway. Studies show under-represented groups tend to pre-disqualify themselves for roles that they could otherwise perform effectively because a few qualifications are missed. That is why we interview

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