Marketing Internship

2 months ago

Winter Haven, United States LEGOLAND Parks Full time

What you'll bring to the team:

Be a force of positive energy to help create AWESOME marketing programs that get our fans excited about LEGOLAND Florida Resort. In this role, youll assist with business cases and initiatives that drive visitation, increase consumer purchasing, and inspire loyalty to and advocacy of LEGOLAND Florida Resort. This intern will gain a well-rounded understanding of the brand management, content creation and marketing fundamentals, including paid media placements and digital strategies for LEGOLAND Florida Resort and Merlin Entertainments.

The perfect candidate would be an organized individual who is excited to learn about the theme park industry and to dive into different facets of marketing.

This intern will be responsible for assisting with projects across all current and future properties at LEGOLAND Florida Resort, including LEGOLAND Theme Park, LEGOLAND Water Park, Peppa Pig Theme Park Florida, SEA LIFE Florida (coming soon) and three onsite hotels: LEGOLAND Hotel, LEGOLAND Pirate Island Hotel and LEGOLAND Beach Retreat. This role may also have the opportunity to assist with programs developed across North America LEGOLAND Resorts.

The 2024 Summer internship:

  • Will support Resort events, including Summer Brick Party, Red, White & BOOM, and Brick-or-Treat: Monster Party as well as the pre-opening activities for SEA LIFE Florida.
  • Begins June 2024 and will go through August 2024, exact dates to be determined
  • Will require a minimum of 24 hours each week, which can be set to be flexible around school schedule, and 40 hours per week is preferred
  • Will be an onsite position at LEGOLAND Florida Resort (Winter Haven)
  • Will include formalized training opportunities at Merlin Entertainments, including leadership and career workshops, and access to development tools

This intern will:

  • Monitor information across digital platforms, including brand websites and vacation booking systems, and work with manager to update content in a timely manner
  • Create copy and adapt content to relevant executions (web, CRM, trade placements, etc.)
  • Assist marketing manager with managing project timelines and creative efforts across outside agencies, internal designers, and stakeholders in all areas of the business
  • Help maintain brand consistency in creative development for consumer-facing channels including paid media, email marketing, park websites, and collateral
  • Assist the marketing manager with partnership relationship touch points including data reports, in-park activations, promotion giveaway fulfillment, and look back assessments
  • Communicate and help facilitate onsite events such as brand photo shoots, attraction preview events and Annual Passholder events
  • Complete administrative tasks as assigned to include presentation generation, submission tracking to third-party partners and IP holders, etc.
  • Partner collaboratively with national and global project stakeholders
Qualifications & Experience:

Skills + Requirements:

  • Must be pursuing a bachelors degree and enrolled as a sophomore-level or higher in marketing, communications, business, or similar college/university program, or have graduated within the last six months
  • Must be in academic good standing (3.0 or above GPA) if currently enrolled or a final GPA if recent graduate
  • An official transcript may be required upon request
  • Demonstrated interest in marketing and branding
  • Excellent verbal, written and proofreading skills
  • Strong interpersonal skills, problem-solving abilities and organization skills
  • Must be energetic, self-motivated, and demonstrate a strong personal desire to achieve results
  • Capable of multi-tasking, in a fast-paced, quickly changing environment & extremely detail-oriented & resourceful
  • Ability to work onsite at LEGOLAND Florida Resort (Winter Haven) and maintain professional business relationships
  • Computer proficiency in Outlook, PowerPoint, Word & Excel
    • Experience within the theme park/hospitality/tourism industry is preferred
Pay Range:
USD $20.00/Hr.

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