Sr. Business Analyst

3 weeks ago


Plano, United States Encora Full time

Role Overview:

Encora is looking for an experienced Sr Business Analyst to join our digital marketing team. This is a global role that will be responsible for analyzing our Consumer Growth Marketing acquisition and Retention Business including but not limited to digital channel performance, channel forecasting, leading root cause analysis, and more. You will be providing cross-department marketing insights to influence media systems, strategy, creative and content teams. You will build and execute internal measurement and reporting processes and be responsible for implementing business results dashboards. This is a high visibility role working closely with sales, finance, and business leaders. The ideal candidate will have a solid understanding of digital marketing, B2C analytics, experience modelling A/B test results, understanding of LTV and defining LTV models and a passion for finding and applying real insights from data to build a business. This role will report to the head of customer insights and analytics.

Company Overview:

With the mission of capturing the biggest market share in the area of cyber security, network security, endpoint security, threat research, malware research, cloud security, we work together for a common goal of shaping the company's future by designing and building the best in class robust and scalable security products for consumer and enterprise customers. As industry top performers, we aim to develop optimized high performance system software solutions with high availability and reliability.

About the Role:

Work closely with global business leads helping them with business strategy discussions aiding with timely important insights on customer journey and intelligence on key business metrics performance. Perform data analysis across all applicable marketing technologies, and communicate insights and recommendations based on findings Synthesize data from multiple sources, developing assumptions where needed, to communicate insight and opportunity internally & externally Build analysis, data visualizations, and reporting that provides key insights required for decision making in the organization Facilitate the analytical needs of the business, collaborate in the design of diagnostic solutions, developing experimentation backlog based on opportunity ranking and deliver exceptional data products and insights Translate business functional requirements into technical specifications for data and reporting teams and, conversely, technical approaches into easily digestible insights Collaborate with the digital marketers to build time series, seasonality and forecasting models on demand and when required playing data science role. Develop processes and protocols for data monitoring, hygiene (e.g, validation), and other strategies that help uncover gaps and opportunities to optimize the business Willingness to learn new skills and conduct cross-training sessions with team about new tools and techniques for mining customer insights Experienced to be able to interpret and use data science models, interpret analytical results, draw conclusions about findings and capable of story telling your findings. Create informative, actionable and repeatable reporting that highlights relevant business trends and opportunities for improvement

About You:

Demonstrated successful track record of transforming data trends into useful customer insights business can use to drive data driven strategy and customer experience. Proven professional experience in a digital role working with data, excels, business models, ideally as part of a marketing team. Experience working in Digital, Traditional and B2C Marketing teams. Working knowledge of PowerBI, Azure, Adobe Analytics, or Google Analytics. Superior Excel (pivot tables, vlookups, etc.) and PowerPoint skills are a must Good understanding and basic skills in SQL. Experience with Tableau, Power BI or any visualization tool skill is preferred. Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Engineering, Marketing or similar analytical field or similar level of work experience is required An attention to detail and organization, balanced with a comfort in operating through chaos and ambiguity Not necessary, but familiarity or interest in ever-growing Internet technologies, current online trends, and marketing tactics (Search, Social, SEO, Email, etc) would be great.

Intellectual Skills

Passion for number crunching and logical problem solving on intellectual challenges Ability to structure / work on exploratory problems, with innovating approach and creative solutions Ability to work independently and proactively, identifying issues and raising them to management, as well as offering potential solutions Strong business sense and strategic thinking Ability to build and present evidence-based stories Must be comfortable with uncertainty. Flexibility to changing priorities and timelines is key Self-starter with an inquisitive personality who constantly enjoy trying new things Curiosity Questions should motivate you more than answers

#J-18808-Ljbffr



  • Plano, United States Tech MahindraAvance Consulting Full time

    Sr. OSS Business Analyst Location: Plano Tx Job Requirement: Resource should have the 8+ knowledge of system engineering activities and acumen for Business Analysis. Evaluation and assessment of impacts of development approach, proposed requirements and methodology chosen. Work with the End Clients, Business Analysts to prepare functional specification...


  • Plano, United States Elan Partners Full time

    TITLE: Sr. IT Financial Analyst – (Hybrid) Direct Hire Opportunity No Sponsorship Hybrid - 3 Days Onsite, 2 Days Remote As a Sr. IT Financial Analyst our client is seeking a skilled leader to provide their executive team with timely, high-quality, and accurate annual operating plans, long-term forecasts, and quarterly revisions while conducting the...

  • Sr. Data Analyst

    4 weeks ago


    Plano, United States Addison Group Full time

    Job DescriptionJob DescriptionSr. Data AnalystDallas, TXRole and responsibilities:You will be responsible for analyzing data from businesses, cases, sales, and user activity to support operational and strategic advancements across the organization. Your primary focus involves 1) establishing data integrity and efficiencies, 2) building a foundation of...


  • Plano, United States Elan Partners Full time

    TITLE: Sr. IT Financial Analyst (Hybrid) Direct Hire Opportunity No Sponsorship Hybrid - 3 Days Onsite, 2 Days Remote As a Sr. IT Financial Analyst our client is seeking a skilled leader to provide their executive team with timely, high-quality, and accurate annual operating plans, long-term forecasts, and quarterly revisions while conducting the business...


  • Plano, United States JPC Partners Full time

    JPC is looking for a Senior Business Analyst to support our client's Salesforce implementation team and help them meet business needs in an organized, proactive approach. As a Sr. BA - Business Process Modeling and Salesforce Specialist, you will play a crucial role in analyzing and improving business processes, translating business needs into functional and...


  • Plano, United States Elan Partners Full time

    TITLE: Sr. IT Financial Analyst – (Hybrid)Direct Hire OpportunityNo SponsorshipHybrid - 3 Days Onsite, 2 Days RemoteAs a Sr. IT Financial Analyst our client is seeking a skilled leader to provide their executive team with timely, high-quality, and accurate annual operating plans, long-term forecasts, and quarterly revisions while conducting the business...


  • Plano, United States Elan Partners Full time

    TITLE: Sr. IT Financial Analyst – (Hybrid)Direct Hire OpportunityNo SponsorshipHybrid - 3 Days Onsite, 2 Days RemoteAs a Sr. IT Financial Analyst our client is seeking a skilled leader to provide their executive team with timely, high-quality, and accurate annual operating plans, long-term forecasts, and quarterly revisions while conducting the business...


  • Plano, United States Info High Tech LLC Full time

    Job DescriptionJob DescriptionBenefits:Competitive salaryFlexible scheduleTraining & developmentJob Title: Business System AnalystLocation: Plano TXDuration: 01 yearRequired ExperienceLooking for a Technical business analystUser stories, drive scrum teamUnderstand JSON attributesHow API work and exp of documenting user storiesWho can decompose epic use into...


  • Plano, United States Talascend Full time

    Talascend is currently seeking a National Retail Sales Analyst for a contract opportunity in Plano, TX SUMMARY: The National Retail Sales Analyst will provide sales and account management support for the NR Channel Sales team. They will report to the Sr. Director of Channel Sales and be responsible for supporting a $5Bn Mobile business. The candidate is...


  • Plano, United States BEPC Inc. - Business Excellence Professional Consulting Full time

    BEPC has an open position for a Sr. Treasury Risk Analyst (ALM)Location: Plano, TX (Hybrid, 1 or 2 days onsite)Benefits: Medical, Dental, Vision, and Life InsurancePay Rate: $60.00 - $62.00/ Hour * * * PAID WEEKLY! * * *Term: 12-Month Contract with possible extensions or permanency (Based on Performance)Education: Bachelor’s degree / 5+ years of experience...


  • Plano, United States BEPC Inc. - Business Excellence Professional Consulting Full time

    BEPC has an open position for a Sr. Treasury Risk Analyst (ALM)Location: Plano, TX (Hybrid, 1 or 2 days onsite)Benefits: Medical, Dental, Vision, and Life InsurancePay Rate: $60.00 - $62.00/ Hour * * * PAID WEEKLY! * * *Term: 12-Month Contract with possible extensions or permanency (Based on Performance)Education: Bachelor’s degree / 5+ years of experience...


  • Plano, United States BEPC Inc. - Business Excellence Professional Consulting Full time

    BEPC has an open position for a Sr. Treasury Risk Analyst (ALM)Location: Plano, TX (Hybrid, 1 or 2 days onsite)Benefits: Medical, Dental, Vision, and Life InsurancePay Rate: $60.00 - $62.00/ Hour * * * PAID WEEKLY! * * *Term: 12-Month Contract with possible extensions or permanency (Based on Performance)Education: Bachelor’s degree / 5+ years of experience...

  • Business Analyst

    3 days ago


    Plano, United States mroads Full time

    PLANO, TX 01/20/2023 JOB TYPE: Full Time What we are looking for POSITION: Business Analyst Fulltime job, 40 hours per week NUMBER OF OPENINGS: 5 LOCATION: 5550 GRANITE PKWY, SUITE 225, PLANO, TX 75024 JOB DUTIES: Analyze science, engineering, business, and other data processing problems to implement and improve computer systems utilizing tools such as Java,...


  • Plano, United States Talascend Full time

    Talascend is currently seeking a National Retail Sales Analyst for a contract opportunity in Plano, TX SUMMARY: The National Retail Sales Analyst will provide sales and account management support for the NR Channel Sales team. They will report to the Sr. Director of Channel Sales and be responsible for supporting a $5Bn Mobile business. The candidate is...


  • Plano, United States Talascend Full time

    Talascend is currently seeking a National Retail Sales Analyst for a contract opportunity in Plano, TX SUMMARY: The National Retail Sales Analyst will provide sales and account management support for the NR Channel Sales team. They will report to the Sr. Director of Channel Sales and be responsible for supporting a $5Bn Mobile business. The candidate is...

  • Business Analyst 4

    6 days ago


    Plano, United States Aditi Consulting Full time

    Summary: The National Retail Sales Analyst will provide sales and account management support for the NR Channel Sales team. They will report to the Sr. Director of Channel Sales and be responsible for supporting a company Bn Mobile business. The candidate is responsible for monitoring and analyzing sales performance and identify (proactive and reactive)...


  • Plano, United States Pizza Hut Full time

    7100 Corporate Drive **Plano, TX 75023** **Sr. Technical Analyst** **Description:** Our dynamic Mobile App team is rapidly growing as we optimize our digital ordering channels and technology innovations to create competitive advantages for our restaurants around the globe. We are seeking a Business Analyst who can understand functional specifications and...

  • Business Analyst

    3 weeks ago


    Plano, United States Aditi Consulting Full time

    Summary: The Sr. Business Planning Analyst provides operational and analytical support to the Telecommunication Account Team. This includes various types of projects and data management for both business planning and financial activities (supply chain, demand planning, PO reconciliation, revenue projection, etc.). Additional responsibilities include...


  • Plano, United States Aditi Consulting Full time

    Summary: The main functions of a financial analyst are to gather and analyze financial information; will typically conduct quantitative analyses of information affecting investment programs of public or private institutions. A typical financial analyst is responsible for analyzing and communicating financial information for clients. Responsibilities:...


  • Plano, United States Fairway Lawn Services Inc Full time

    The Corporate HR team at Fairway Lawns is looking for a Sr. Financial Analyst due to sustained growth! Role: Sr. Financial Analyst    ☑ Experience: ·        3+ years experience as a Senior Financial Analyst, Financial Analyst or similar role·        Hands-on experience with Tableau·        Expertise in MS Excel (creating...