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Marketing Coordinator

4 weeks ago

Kansas City, United States VeriShip Full time

Sifted is a team of intelligent, creative, and collaborative people leveraging Logistics Intelligence to solve complex problems for shippers.

Our software gives shippers the clarity and control they need to make decisions, optimize their operations, and save money. We're changing the way parcel supply chain management is done. And this is just the beginning.

Every day our team works to uncover new ways to help shippers feel confident and thrive through a client-first and results-driven culture.

We are seeking a creative, passionate and eager Marketing Coordinator to join our "jack of all trades" marketing team. The person in this role should be interested in the B2B space and willing to dive into our product to learn how to effectively market it.

The Marketing Coordinator is a motivated individual that specializes in the creative side of marketing: design, copywriting, social media, and more. Under the management and guidance of our Growth Marketing Manager, this person will contribute to the strategy and execution of both our organic and paid campaigns.

Requirements

  • Participate in discovery activities (story design, competitive research, creating user personas, and helping define the overall essence of the project to be built).
  • Write compelling and well-formulated content for various forms of media - including but not limited to newsletters, social media, advertising and case studies.
  • Conceptualize and design visual assets for social media, email newsletters, advertising and more.
  • Assist in the management of social media platforms such as LinkedIn, YouTube and Twitter.
  • Report on campaigns and KPIs.
  • Attend and contribute to regular meetings with the marketing team.
  • Stay up-to-date on B2B SaaS marketing trends, industry best practices and competitor strategies to inform and inspire your work.
Desired Skills and Experience
  • Bachelor's degree in Marketing, Advertising, Communications or related field
  • Short form and long form writing experience (samples preferred)
  • Proficient in Google Suite (Slides, Sheets & Docs)
  • Experience in Adobe Photoshop and Illustrator - InDesign, After Effects and/or Premiere is a plus
  • Experience in Google Analytics, Salesforce, and/or 6Sense is a plus
  • Ability to manage multiple projects and deadlines in a growth focused environment
  • Strong communication and collaboration skills
  • Ability to bring a positive and proactive attitude to the job daily

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