Director of Product Marketing
4 weeks ago
Description
As a Director of Product Marketing, you will be responsible for driving the growth of Moore's products in the market and working to develop products with business leaders around the company. You will be responsible for developing and executing the product marketing strategy, positioning, messaging, and launch plans for our portfolio of products. You will work closely with the Chief Brand Officer, Director of Brand Marketing, and other marketing, sales, communications, and business leaders to ensure the project strategy aligns with Moore's marketing objectives and target markets. You will also be a key member of the marketing team, contributing to the overall vision and goals of the department.
Opportunity can be in Baltimore, MD, Lanham, MD, Boston, MA, Westminister, CO or Tulsa, OK
Requirements
Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for different audiences and channels
Proven track record of leading and executing successful product launches and campaigns.
Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines
Creative and strategic thinker with the ability to analyze data and insights and generate innovative and effective marketing solutions
Ability to meet aggressive deadlines and juggle multiple assignments
Self-motivated and able to collaborate with a wide range of individuals
Critical thinker with strong problem-solving and research proficiencies
Proficient in Microsoft Office Suite, especially PowerPoint and Word
Required Education and Experience
Bachelor's degree. Education in marketing, design, communication, or related field a plus
At least 5 years of experience in product marketing, preferably in a B2B setting with data products and/or in the consumer data space.
Essential Functions
Develop, implement, and communicate the product marketing vision, goals, and roadmap
Develop and implement product positioning, messaging, buyer personas, and value propositions that resonate with nonprofit decision makers and differentiate us from competitors
Plan and execute product launches and campaigns across multiple channels, including web, email, social media, events, digital ads, video ads, and public relations
Collaborate with the marketing team and other stakeholders to create and deliver product marketing collateral, such as website copy, brochures, white papers, case studies, presentations, and videos.
Establish, measure, and report on product marketing results and use these data to improve future results
Build trusted internal and external relationships
Stay updated on the latest trends and best practices in product marketing, and apply them to Moore's marketing
Develop and manage the product marketing budget, ensuring effective allocation of resources for maximum impact
Other duties as requested
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