Product Marketing Manager, Crypto

3 weeks ago

Menlo Park, United States Robinhood Full time

About the team + role As the Product Marketing Manager you’ll have a key role on the crypto marketing team in the way we connect with customers to drive growth across our Crypto products. In this role, you’ll be focused on informing and implementing a tactical roadmap of initiatives to help expand our crypto businesses and help support the launch of new products.

We are looking for a consumer product marketer who can build and launch marketing strategies that drive brand awareness and growth, as well as implement go-to-market strategies for some of our most innovative products alongside cross-functional teams from product management, creative, research, legal and more

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

Help build and execute the marketing strategies for Robinhood Crypto

Execute on go-to-market strategy Robinhood Crypto in the US, EU, and the Robinhood Wallet.

Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives

Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets

Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience

Track and analyze the impact of the work with our target customers in partnership with product, benchmarking, legal, compliance, and policy teams

Be a strong customer champion, creative marketer, and problem solver

What you bring

Background in a consumer-facing product marketing role in tech (preferably in crypto/web3)

Ability to autonomously develop break-through marketing strategies

Capacity to break down complex concepts so that they’re simple, clear, and human

Strong relationship-building capabilities and ability to work cross-functionally

Data-driven approach to your work and decision-making

Qualitative analytical ability and familiarity with A/B testing

Thrives in a fast-paced environment with a bias towards action

Experience working in crypto/web3 industry preferred

What we offer

Market competitive and pay equity-focused compensation structure

100% paid health insurance for employees with 90% coverage for dependents

Annual lifestyle wallet for personal wellness, learning and development, and more

Lifetime maximum benefit for family forming and fertility benefits

Dedicated mental health support for employees and eligible dependents

Generous time away including company holidays, paid time off, sick time, parental leave, and more

Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

#J-18808-Ljbffr

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