Web Landscape Strategist
2 weeks ago
About the job Web Landscape Strategist - Pharma
NOTE: No C2C, please.
NOTE: This is a remote, US-based role, working Eastern time zone.
NOTE: Sponsorship is NOT available for this role.
NOTE: This is a 6-month, full-time role, with possible extension.
Job Title: Web Landscape Strategist
We are seeking a Web Landscape Strategist to work with one of our top clients' to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution. This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry.
Requirements:
- Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE)
- Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)
- Specific in-house pharma experience as opposed to agency
- Competitive web landscape insights gathering and analysis - secondary research
- Gathering, cataloging and analyzing global and country web-related market research
- Regulatory insights gathering, including cataloging of country-level restrictions for web
- Gathering output from CX work as input into commercial web strategy
- Proposal for gathering additional HCP and HCC/patient insights for web
- Additional support for web team, as needed
- Previous healthcare/pharma industry experience
- Experience with data sets, especially competitive intelligence and/or external trends
- Understanding of web analytics, Google Analytics
- Independent worker and strong collaborator
- Experience with competitive analysis tools
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