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Sr. Marketing Analyst

2 months ago

San Diego, United States Power Digital Full time

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: As a

Sr. Marketing Analyst

you will responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients Responsibilities: Planning : determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel Coordinating : working with channel specialists to ensure channel-level strategies align with the overarching plan Research and analysis : learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc Forecasting and projections : working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives. Role Requirements: 5+ years of cross-channel marketing program management experience Understanding of marketing funnels and flywheels Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) Competence in Google Ads, Facebook, and/or similar self-serve platforms Familiarity with the larger marketing and media buying landscape Familiarity with earned media channels Familiarity with audience insight tools such as Global Web Index Familiarity with Asana and Slack Key Performance Indicators (KPIs) Contract Size ($20k+) Win Rate (50%+) Percent of Appraised GP to Won GP (60%+) Most Important Things (MITs) Audit Quality Audit Speed Thought Leadership of appraisal collateral development Accuracy of Appraisal Forecasts Benefits & Perks: Base salary + commission opportunities Unlimited PTO (available on day one) Fully flex work environment: full-remote, in-office, or hybrid 12 observed national holidays Regularly scheduled mental health and recharge days 401k plan with up to 4% employer match after 6 months with the company Unlimited opportunities for professional growth within a rapidly growing agency Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium Employee Assistance Program (EAP) Quarterly awards and recognitions for outstanding performance Clear pathway to leadership for every position Opportunities to be involved in company DEI initiatives Ongoing employee development programs for personal and professional growths

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