Marketing Coordinator

4 weeks ago

Vernon Hills, United States Baxter Boo Full time
SUMMARY

A growing multi-brand company is seeking a motivated and creative Marketing Coordinator to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, proficiency in graphic design, and possess excellent communication skills. You will collaborate closely with sales and other cross-functional teams to execute and optimize marketing campaigns that engage our target audience and drive business growth.

RESPONSIBILITIES
•Assist in the planning, execution, and monitoring of integrated marketing campaigns across various channels, focusing on email, social media, affiliates and content marketing.
•Create and deploy marketing materials such as graphics, videos, print, and copywriting. Must be proficient in graphic design.
•Develop, design, and execute email marketing campaigns, including drafting and creating content, creating segments, and scheduling deployments.
•Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvement.
•Collect and analyze marketing campaign data to measure performance, identify trends, and provide actionable insights for continuous improvement
•Prepare regular reports summarizing key performance indicators and campaign results for presentation to the team and management

QUALIFICATIONS
•Bachelor's degree in Marketing, Communications, Business, or a related field
•Minimum 3 to 5 years of experience in digital marketing, preferably in e-commerce and search engine optimization (SEO)
•Digital marketing agency experience preferred, but not required
•Proficiency in social media platforms, email marketing tools such as Klaviyo, and content management systems
•Proficiency in e-commerce platforms, such as, Big Commerce, Shopify, and Wordpress
•Working knowledge of HTML and CSS
•Proficiency in Adobe Creative Suite, Google Suite, Microsoft Office
•Strong written and verbal communication skills, with a keen eye for details
•Analytical mindset with the ability to interpret data and make data-driven decisions
•Creative thinking and the ability to brainstorm innovative marketing ideas
•Self-motivated, organized, and able to manage multiple projects simultaneously

PAY & BENEFITS

Competitive Pay & Benefits, including:
  • Health Insurance
  • Paid Time Off
  • Dental and Vision Insurance
  • Flexible Spending Account
  • 401(K)
  • Employee Assistance Programs
  • Life Insurance

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