Social Media Specialist

3 weeks ago


San Diego, United States Toporin Full time

Were in search of a marketing specialist to join our team In this role, youll deliver impactful storytelling across various digital platforms. If you get incredibly excited about helping creatives make money doing what they love, youre in the right place.

Qualifications: Four-year Bachelors Degree or education equivalent, preferably with a major in Marketing, Communications, or similar field is required

Minimum of two years of social media and copywriting experience is required

Strong organizational and time management skills is required

Ability to work in a fast-paced environment that requires flexibility and ability to adapt to changes

Strong attention to detail and organization, and a can-do attitude

Ability to work independently while being able to contribute successfully to cross-functional teams

Proficiency in shooting, editing, photography and creating graphic content

Proficient computer skills in Microsoft Office including Word, Excel, Outlook, Powerpoint, along with familiarity in Sprout Social (or equivalent)

Responsibilities: Under the guidance of the Marketing Communications Manager, the Social Media Specialist will be responsible for regularly preparing, developing, and monitoring social media platforms, postings, and identifying trends across social media platforms.

Their duties will include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to grow our online audiences and drive their engagement with the brand

Daily management of social media accounts with an emphasis on engagement, listening, replying, and creating compelling on-brand content

Maintain a calendar and play a key role in planning upcoming content that meets our marketing and business goals

Produce and/or oversee production of video and photography content

Work with internal teams to determine content and timing with an emphasis on reinforcing key message points, product releases, Tasting Room events, campaigns and fun engaging content with community

Work closely with the Marketing department on strategy and creative direction

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