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VP of Marketing

4 months ago

Washington, United States Dandelion Energy Full time

About the Role:

Dandelion is hiring a VP of Marketing who can lead all aspects of a companys marketing programs. This role requires a hybrid specialization of primarily B2B marketing (enterprise through to SMB), and also B2C experience, especially for new product launches. As a result were looking for a marketer with a wide range of experience and a history of successfully tackling new problems and domains.

This role will report directly to the CEO. You will be working as a member of senior management to ensure bookings targets are met, our brand is built nationally, and our new product launches are successful.

Key Responsibilities

  • Lead end-to-end B2B (SMB, MM, Enterprise) marketing including brand, sales enablement, and direct response/performance marketing
  • Develop a calendar and capability for events, user groups and webinars
  • Create and launch account-based marketing campaigns and know the software required to administer them (e.g. Salesforce, Demandbase)
  • Own the companys website; a good understanding of SEM/SEO, website analytics, and content development is a must
  • Partner closely with our sales org to support sales enablement, including content, training, and process
  • Develop a strong product marketing function that maps competitor capabilities and customer needs, segments the market, and informs our R&D roadmap
  • Develop a national advertising and PR strategy for sale of our heat pumpboth into our contractor channel with direct lead gen of consumers.
  • Manage and direct the advertising and PR agencies that support that strategy
  • Provide accurate and concise weekly, monthly, and annual marketing performance reporting and planning

Qualifications:

  • BA/BS from a four year university program (honors always welcome)
  • 8+ years of experience leading a marketing organization
  • Experience working at high growth organizations
  • Enterprise and Mid-Market B2B Marketing experience

Benefits/Perks:

  • Health/Dental/Vision insurance
  • 401k plan
  • Stock/Equity options
  • Paid Sick and Vacation time (PTO)

Youll love working at Dandelion because:

Since spinning out of Google X in 2017, Dandelion Energy has been electrifying home heating by building and installing innovative geothermal heat pump products. We both work directly with homeowners and count some of the nations largest home builders as our customers. Our team has raised the profile of geothermal heat pumps nationally, designed and built the nations most efficient residential heat pump, successfully advocated for electrification-friendly policy change on the local and national levels, and completed high quality installations of thousands of geothermal heat pumps throughout the Northeast US.

Our talented team consists of experts in hardware engineering, HVAC installation, drilling, solar financing, behavioral economics, and high-growth operations amongst many other backgrounds. Motivated by the potential to catalyze and scale a widespread transition to sustainable and affordable heating and cooling, our work is both complex yet rewarding. We are working to create a wholesale shift in how people heat and cool their homes join us

Dandelion Energy is an equal opportunity employer committed to diversity and inclusion. We encourage qualified individuals from all backgrounds to apply for this position.To apply, please submit your resume and cover letter detailing your relevant experience and qualifications to [contact email/website]. We thank all applicants for their interest, but only those selected for an interview will be contacted.